Marketing and Communications Director

4 days ago

St John's, Newfoundland and Labrador, Canada Meridia Recruitment Solutions Full time
About the Role

We are seeking a highly skilled Marketing and Communications Manager to join our team at Meridia Recruitment Solutions. As a key member of our organization, you will play a pivotal role in shaping the narrative and brand of our company, driving economic growth, and amplifying investment, talent attraction, and business attraction to our region.

Key Responsibilities
  • Marketing and Communications Strategy:
    • Develop and execute comprehensive marketing and communication plans that align with our mission and strategic goals.
    • Create and oversee content for various platforms, ensuring it effectively communicates our messages and highlights our region's strengths.
    • Manage media relations, engage with industry partners, and utilize digital and traditional channels to enhance our public profile.
  • Brand Development and Management:
    • Lead the brand refresh initiative, ensuring a cohesive and compelling brand presence across all platforms and materials.
    • Collaborate with local marketing agencies and internal teams to maintain brand consistency and effectively represent our company.
  • Stakeholder Engagement:
    • Build and maintain strong relationships with municipalities, government entities, and other key stakeholders.
    • Represent our company at conferences, webinars, and other public engagements, sharing our vision and achievements.
  • Event and Conference Marketing:
    • Coordinate the marketing aspects of trade shows, conferences, and other events, including the creation of promotional materials and management of event logistics.
    • Ensure our participation at key events effectively supports our strategic objectives.
  • Content Creation:
    • Draft engaging content for newsletters, social media posts, reports, and prepare speaking notes for public engagements.
    • Oversee the creation of impactful presentations and promotional materials to support our outreach efforts.
Requirements
  • You have a bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • With at least five years in marketing and communications, you've honed your skills in brand management and strategic planning.
  • You're proficient with digital marketing tools, content management systems, and analytics. Your exceptional organizational skills and creative problem-solving abilities are key strengths.
  • Your excellent written and verbal communication skills shine through in your public speaking and interactions with diverse stakeholders.
  • You excel in a startup environment, adapt well to change, and are prepared to travel nationally and internationally as needed.
What We Offer
  • A transparent and collaborative work environment where your ideas and contributions are valued.
  • A commitment to diversity, equity, and inclusion, ensuring a supportive and respectful workplace for all.
  • A flexible work environment that supports a healthy balance between your professional and personal life.

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