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Marketing and Communications Manager

2 months ago

St John's, Newfoundland and Labrador, Canada Meridia Recruitment Solutions Full time

Marketing and Communications Manager

Join Advantage St. John's, a dynamic new economic development agency, as we shape the narrative of a thriving region.

This is an exciting opportunity for a creative and strategic thinker to lead marketing efforts and brand initiatives from the ground up.

Advantage St. John's is the newly established economic development agency serving the City of St. John's, Town of Conception Bay South, and Town of Paradise. Our mission is to drive economic growth by amplifying investment, talent attraction, and business attraction to Newfoundland and Labrador's capital region.

We are seeking a Marketing and Communications Manager who will be instrumental in crafting and amplifying our brand. You will spearhead our brand development, manage stakeholder engagement, and lead marketing campaigns that enhance our visibility and influence within the region and beyond.

Key Responsibilities:

  • Marketing and Communications Strategy:
    • Develop and execute comprehensive marketing and communication plans that align with our mission and strategic goals.
    • Create and oversee content for various platforms, ensuring it effectively communicates our messages and highlights the region's strengths.
    • Manage media relations, engage with industry partners, and utilize digital and traditional channels to enhance our public profile.
  • Brand Development and Management:
    • Lead the brand refresh initiative, ensuring a cohesive and compelling brand presence across all platforms and materials.
    • Collaborate with local marketing agencies and internal teams to maintain brand consistency and effectively represent Advantage St. John's.
  • Stakeholder Engagement:
    • Build and maintain strong relationships with municipalities, government entities, and other key stakeholders.
    • Represent the agency at conferences, webinars, and other public engagements, sharing our vision and achievements.
  • Event and Conference Marketing:
    • Coordinate the marketing aspects of trade shows, conferences, and other events, including the creation of promotional materials and management of event logistics.
    • Ensure our participation at key events effectively supports our strategic objectives.
  • Content Creation:
    • Draft engaging content for newsletters, social media posts, reports, and prepare speaking notes for public engagements.
    • Oversee the creation of impactful presentations and promotional materials to support our outreach efforts.

Requirements:

  • You have a bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • With at least five years in marketing and communications, you've honed your skills in brand management and strategic planning.
  • You're proficient with digital marketing tools, content management systems, and analytics. Your exceptional organizational skills and creative problem-solving abilities are key strengths.
  • Your excellent written and verbal communication skills shine through in your public speaking and interactions with diverse stakeholders.
  • You excel in a startup environment, adapt well to change, and are prepared to travel nationally and internationally as needed.

About Advantage St. John's:

  • We offer a transparent environment where open communication and collaboration are prioritized.
  • We're committed to diversity, equity, and inclusion, ensuring a supportive and respectful workplace for all.
  • We prioritize work-life balance, offering a flexible work environment that supports your professional and personal life.

Join our team and contribute to a growing agency that's shaping the future of economic development in St. John's.