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Marketing and Communications Professional

2 months ago

St John's, Newfoundland and Labrador, Canada The YMCA of Greater Saint John Full time
About the Role

The YMCA of Southwestern New Brunswick is seeking a highly skilled Marketing and Communications Specialist to join our team. As a key member of our marketing department, you will play a vital role in raising awareness of our programs, sharing powerful stories, and helping newcomers feel welcome.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Create and execute marketing plans to promote our Newcomer Connections programs, ensuring cohesive messaging and engaging content.
  • Collaborate with Cross-Departmental Teams: Work closely with various teams to ensure unified messaging and a consistent brand voice.
  • Content Creation and Management: Develop compelling content for newsletters, blogs, social media, and promotional materials, showcasing the positive work we do for immigrants and refugees.
  • Manage Social Media Presence: Oversee our social media presence, producing content that engages and informs our diverse audiences.
  • Track and Analyze Marketing Performance: Monitor and analyze marketing performance to optimize strategies and ensure maximum impact.
  • Coordinate Marketing Efforts: Manage marketing efforts within budget and IRCC guidelines, ensuring compliance and effectiveness.
  • Foster Media Relationships: Establish and maintain relationships with media outlets, handling interview requests to elevate the YMCA's presence.
Requirements and Qualifications
  • Bachelor's Degree or College Diploma: In a related field, such as marketing, communications, or a related field.
  • Exceptional Writing and Storytelling Skills: Proven ability to craft compelling stories and engaging content.
  • Experience in Social Media Management: Proficiency in managing social media platforms and creating content that resonates with diverse audiences.
  • Graphic Design and Microsoft Office Skills: Proficiency in graphic design (Adobe InDesign, Canva) and Microsoft Office, with a strong understanding of visual storytelling.
  • Strong Communication and Organizational Abilities: Excellent communication and organizational skills, with the ability to work effectively in a fast-paced environment.
  • Knowledge of the Immigrant and Refugee Community: A strong understanding of the immigrant and refugee community, with the ability to create content that resonates with this audience.
  • Fluency in English: Fluency in English (minimum IELTS benchmark 6), with knowledge of other languages beneficial.
  • Criminal Record Check: Employment is contingent on having a clean Criminal Record Check.
What We Offer
  • YMCA Membership: Enjoy the benefits of YMCA membership, including access to our facilities and programs.
  • In-House Training and Professional Development: Opportunities for in-house training and professional development, helping you grow and succeed in your career.
  • Uniform and Uniform Allowance: Receive a uniform and uniform allowance, ensuring you look and feel professional on the job.
  • Personal 'Y Day': Enjoy a personal 'Y Day', allowing you to take a break and recharge.
  • Competitive Compensation Package: Receive a competitive compensation package, including benefits and a pension plan.
  • Opportunities for Career Growth: Opportunities for career growth and advancement, helping you achieve your career goals.
  • Opportunities for Cross-Training: Opportunities for cross-training across departments, broadening your skills and expertise.
  • Paid Job-Related Certifications: Receive paid job-related certifications, such as First Aid/CPR.