Senior Media Planning Specialist

1 month ago


Old Toronto Ontario, CA Klick Full time

Role Overview:

  • The Senior Media Planning Specialist plays a crucial role in transforming data into actionable information to support the development of media strategies and communication plans. This role adds value by leveraging media expertise to drive effective campaigns, ensuring our clients' messages reach their target audiences efficiently. You will be responsible for creating comprehensive media plans, optimizing ad campaigns, and fostering relationships with key stakeholders to enhance our business success.

Key Responsibilities:

  • Media Strategy Development: Turn data into information to assist in the strategy development process.
  • Determine recommended media channel mix for campaigns.
  • Allocate budgets by media channel and monitor spending regularly.
  • Optimize ad campaigns based on approved metrics/KPIs.
  • Evaluate the success of media strategies and campaigns, providing insights and recommendations.
  • Collaboration and Leadership: Build and nurture relationships with media vendors to promote our brand.
  • Mentor and guide Media Planning Coordinators, ensuring opportunities for professional development.
  • Collaborate with Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
  • Execution and Optimization: Lead budget management and reporting.
  • Support reconciliation of discrepancies with vendor partners.
  • Professional Growth and Innovation: Learn and follow best practices in media planning and execution.
  • Show increased proficiency in all media tools and operational tools (e.g., Datorama, DCM, Genome, Microsoft Office/G-Suite).
  • Set SMART goals for professional development.
  • Support new business development initiatives.

Key Qualifications:

  • Minimum of 5-7 years of media planning experience, with a strong emphasis on digital media
  • Experience in the healthcare or pharmaceutical industry is highly desirable.
  • Effectively manage time, energy, and resources.
  • Draw relevant insights from data to optimize campaigns.
  • Maintain focus and clear-headed thinking under pressure.
  • Identify and execute new potential products/services.
  • Communicate and collaborate effectively with colleagues and clients.
  • Achieve compromise and agreement for improved outcomes.
  • Investigate and analyze information to develop recommendations.
  • Conceptualize and implement new processes to achieve objectives.
  • Apply knowledge of tools and platforms for campaign execution.
  • Present ideas and information clearly and concisely.
  • Apply industry knowledge to prioritize activities and inform decisions.
  • Guide processes and initiatives to achieve goals.
  • Develop and deliver effective presentations.
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