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Senior Media Planner

3 months ago

Old Toronto Ontario, CA Starcom Melbourne Full time

We know brands will only thrive if they anticipate people’s desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company, we are pleased to offer the opportunity to work from anywhere in Canada.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

As a Senior Planner at Starcom, you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill-set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills, and great attention to detail.

Responsibilities

  • Responsible for the day-to-day running/implementation of campaigns, with a particular focus on reporting and optimization.
  • Analyzing campaign performance on a daily basis, compiling/checking reports and spotting new opportunities for optimization.
  • Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs.
  • Develop a firm understanding of marketing objectives and strategies, the human–product relationship, and human–media relationship.
  • Develop understanding of client’s business and competitive landscape.
  • Assist in developing budget allocations across media resulting in strategic and effective media plans.
  • Present plans to the client brand group, with assistance from more senior media team members.
  • Clearly communicate media objectives, strategies, and executional guidelines to execution teams.
  • Work closely with agency partners.
  • Maintain strong relationships with media suppliers and stay abreast of market conditions.
  • Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns.
  • Utilization and knowledge of syndicated media, research, and other data resources.
  • Take an active role in client education of the evolution of the media landscape.
  • Active participation in internal and external status meetings.
  • Develop/assist with the development of POVs.
  • Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline.
Qualifications
  • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
  • 2-3 years experience planning online and offline channels with emphasis on digital and performance media.
  • Strong written and verbal communication and presentation skills.
  • Demonstrated experience in negotiating.
  • Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure.
  • Demonstrated critical thinking and problem-solving abilities.
  • Strong analytical abilities & proficiency in math.
  • Ability to effectively utilize media research and reporting resources.
  • Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint.
Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness, attracts world-class talent, and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations, or specific requests. We thank all candidates for their interest in Starcom; however, only those candidates selected for an interview will be contacted.

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