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Senior Manager Digital Activation

3 months ago

Old Toronto Ontario, CA Omnicom Media Group Full time

As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behaviour at the heart of everything we do. We are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as well as Annalect (OMG’s data and analytics division) and a number of specialty media communications companies.

OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type.

This allows us to consistently deliver client business outcomes by driving authentic connections at scale, powered, and inspired by the most sophisticated, diverse, and collaborative media professionals in Canada.

Purpose of the role:

Working closely with the Director, the Senior Digital Activation Manager is expected to manage the client’s objectives and manage/oversee the day to day digital executions, delivering strategic excellence. It is expected that the candidate has a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. Key to this role is having a strong technology, analytic and communication background and bring performance results to Omnicom clients through strong marketplace partnerships, execution and optimization. Providing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

Your Responsibilities

  • Provide meaningful insights and interpretation of data, with actionable recommendations
  • Track key media metrics and benchmarks.
  • Flexibility to work across platforms. At times jumping in to support buyers when needed. (Facebook, Amazon, Google, etc)
  • Work with performance analysts to analyze primary and secondary data to develop data-driven marketing strategies for different target groups of consumers.
  • Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations.

Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations.

Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.

Become the Omni, OMG’s people-based marketing platform, subject expert within team, supporting data driven audience’s, Digital content, and digital analytics requirements. (Training for subject expertise will be done with online learning and internal training.)

Key Qualifications

  • 2.5+ years digital media, including buying, trafficking, analyzing, and optimizing.
  • Knowledge/certifications in DCM, Google Analytics, and social platforms.
  • Must be proficient in media terminology, media math, and reach and frequency calculations.
  • Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.
  • Experience within digital performance, acquisitions (lead generation, ROAS) required
  • Experience in key verticals such as Retail or Technology preferred or other relevant verticals.

COMMITMENT TO IDEA :

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action. This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

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