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Senior Strategist

2 months ago

Old Toronto Ontario, CA Integral Senior Living Full time

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

We are looking for a business-minded senior strategist who can help our clients achieve their marketing and business goals. The right candidate will have proven and extensive experience in advertising roles. They can build comprehensive customer journeys, interpret research and data to provide insights and recommendations, and are a compelling storyteller able to hold their own with senior clients. They will be someone who knows the importance of building audience-centric, integrated campaigns that show up across channels, and invite customers to interact, or transact, more deeply with brands at scale.

Responsibilities:

• To understand client businesses on a meaningful level to develop sound strategic insights in service of client business objectives.

• Ability to build strong relationships with clients and through the organization as a trusted strategic guide.

• Comfortable leveraging social listening tools to gain insights and make recommendations.

• Lead strategic thinking on multiple projects in accordance with deadlines.

• Author compelling strategic narrative – and are prepared and comfortable in defending your position.

• Drive the creative brief writing process.

• Explore and synthesize multiple sources of research and data to uncover insights, solutions, and recommendations for clients.

• Develop a broad range of strategic planning documents based on the situation including for example: strategic narratives, creative briefs, engaging presentation decks, comms hierarchy.

• Keeping pulse on cultural/ industry /retail trends: Create trend reports and thought leadership presentations as needed.

• Create consumer connection profiles/maps that provide insight into consumer behaviours and relationships with relevant media, channels, and non-traditional connection points.

• Inform and inspire the creative process, working closely with and earning the trust of our creative teams.

• Be a positive force within the agency.

• Know how to work closely with research partners to guide exploration and turn outputs into actionable strategies

Skills and experience:

• 5 - 7 years of experience in strategy-related agency roles.

• B2B experience is a big plus

• Proven ability to take complex concepts or information and translate into a simple, and insightful creative brief that inspires great work.

• Exceptional writer and presenter. You’re someone who can express their ideas well, can think on the fly, can be influential in getting to a goal - buying a good creative idea backed by strategy.

• Adept at translating research results into actionable observations and learning.

• Experience guiding go-to-market strategies and channel planning.

• Proven ability to think in ‘integrated’, not just great at executions, but great experiences across an ecosystem.

• Strong storytelling and presentation skills.

• Intellectual curiosity, paired with an affinity and aptitude for creative problem solving.

• A strategic mindset, with the ability to “connect the dots” from observations to opportunities.

• Development and delivery of compelling presentations

• A true team player with proven success collaborating with Creative & Account Management teams to enable impactful creative that delivers on client objectives.

• A self-starting, enthusiastic attitude.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

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