Director, Media Planning

2 weeks ago


Old Toronto Ontario, CA Klick Full time

Director, Media Planning
Toronto, Ontario
Media – Media / Full-Time / Hybrid

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick

Job Details

Join our team as a Media Planning Director, where you will play a pivotal role in bridging the gap between clients and our internal media team. Your mission will be to understand, strategize, and implement effective media solutions, contributing to the achievement of client objectives. If you're a seasoned media expert with a passion for digital health and a track record in strategic planning, we want to hear from you.

Key Responsibilities
  1. Define a long-term strategic roadmap for media with key accounts.
  2. Understand and stay up-to-date with digital media technologies, trends, vendors, and best practices.
  3. Understand and stay up-to-date with pharmaceutical marketing technologies, trends, vendors, best practices, and regulations—for patient marketing, healthcare professional marketing, and marketing to other healthcare stakeholders.
  4. Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it.
  5. Communicate and advocate for this vision both internally (such as to media planners and account services teams) and externally (such as to clients).
  6. Direct implementation of the roadmap at a cross-brand account level.
  7. Provide direction for the implementation of platforms and technologies that reflect best practices (ad serving, data management, etc.).
  8. Provide direction for the development and adherence to processes that reflect best practices (planning, buying, reporting, optimization).
  9. Provide direction for the creation of templates and tools that maximize efficiency, effectiveness, and repeatable excellence.
  10. Lead cross-channel media planning and optimization for brand media programs.
  11. Provide evidence-based recommendations on channel budget allocation.
  12. Collaborate with the internal media team, including display media planners and search engine marketing experts, to maximize media effectiveness across channels.
  13. Work with display media planners, search engine marketing experts, and the analytics team to maximize media return on investment.
  14. Cultivate relationships with strategic partners, including platform providers, publishers, and networks.
Skills and Experience
  1. 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display and SEM.
  2. Deep knowledge of all digital media channels and their strategic role.
  3. Knowledge of, interest in, and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising.
  4. Proven experience defining, communicating, and implementing a strategic vision.
  5. Passion for digital health and the possibilities of digital media for healthcare.
  6. Drive to maximize return on investment and quantifiably prove it.
  7. Knowledge of and experience with pharmaceutical marketing is preferred.
  8. Knowledge of and experience with healthcare media vendors is preferred.
#J-18808-Ljbffr

  • Old Toronto, Ontario, CA Klick Full time

    ```html Associate Director, Media Planning Location: Toronto, Ontario Department: Media – Media Employment Type: Full-Time / Hybrid At Klick Health, we are at the forefront of revolutionizing digital health by delivering innovative digital media campaigns that connect healthcare audiences, including patients and service providers, across the US and Canada....


  • Old Toronto, Ontario, CA Klick Full time

    At Klick Health, we are at the forefront of revolutionizing digital health by delivering innovative digital media campaigns that connect healthcare audiences, including patients and service providers, across the US and Canada. Our team works across every channel: search, display, video, email, mobile, and more. We are passionate about shaping the future of...


  • Old Toronto, Ontario, CA Klick Full time

    About Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who...


  • Old Toronto, Ontario, CA Minute Media Full time

    Description:The Director of Publisher Development reports to the VP Business Development and Partnerships and is focused on leading key Publisher Development efforts at Minute Media. High quality video supply is the lifeblood of Minute Media. The Director of Publisher Development will help consolidate and solidify Minute Media’s leadership in the OVP...

  • VP Director

    1 month ago


    Old Toronto, Ontario, CA Director File Part time

    We have VP Director Job openings for a senior leadership role responsible for overseeing and guiding the strategic direction of a specific department or division within the organization. This role involves setting objectives, managing teams, and ensuring the achievement of key performance indicators to drive the company’s success.Key...


  • Old Toronto, Ontario, CA Humanise Masterclass Full time

    One of Canada's largest independent media agencies, Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement. In this lab, we seek to turn brilliant media strategies into inspiring business results.We believe in the strength of the community. It is the curious, ambitious and...


  • Old Toronto, Ontario, CA Humanise Full time

    One of Canada's largest independent media agencies, Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement. In this lab, we seek to turn brilliant media strategies into inspiring business results. We believe in the strength of the community. It is the curious, ambitious and...


  • Old Toronto, Ontario, CA Mediabrands Full time

    Position SummaryThe role of Account Director is responsible for delivering strategic, integrated media communication recommendations for clients as well as leading and inspiring a team of planning professionals. You must think strategically and work collaboratively to create recommendations that deliver on client strategic goals and business objectives.This...


  • Old Toronto, Ontario, CA Klick Full time

    About Klick Health: Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. We’re growing fast, even after two decades. Klick experiences exponential growth year-over-year, investing in talent early and often to develop future leaders...


  • Old Toronto, Ontario, CA dentsu Full time

    Company DescriptionOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through...

  • Sales Director

    1 month ago


    Old Toronto, Ontario, CA Chad Management Group Full time

    We are looking for an experienced media salesperson to manage, prospect, and close sales for a suite of digital media advertising products. The Sales Director will be able to cultivate new and manage existing sales as they see fit while being supported by a multi-level, cross-functional sales team. Responsibilities: Existing Business: Manage and grow...


  • Old Toronto, Ontario, CA Klick Full time

    Role Overview:The Senior Media Planning Specialist plays a crucial role in transforming data into actionable information to support the development of media strategies and communication plans. This role adds value by leveraging media expertise to drive effective campaigns, ensuring our clients' messages reach their target audiences efficiently. You will...


  • Old Toronto, Ontario, CA Gilder Search Group Full time

    Chief Planner and Executive Director, City Planning - City of TorontoPhelps Group -Toronto, ON, CanadaToronto is Canada’s largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. Consistently ranked one of the world’s most livable cities, we are a global centre for business, finance, arts and...


  • Old Toronto, Ontario, CA Salt + Light Media Full time

    Salt and Light Catholic Media FoundationTHE ORGANIZATIONSalt and Light Catholic Media Foundation (“Salt + Light Media”) is dedicated to being and helping others become the salt of the earth and the light of the world. Our mission is to proclaim Jesus Christ and the joy of the Gospel to the world by telling stories of hope that bring people closer to...


  • Old Toronto, Ontario, CA PMX Full time

    Company Description The Investment Supervisor is responsible for the flawless execution of media campaigns including accurate placement, positioning, messaging and delivery of client specific campaign KPI’s within approved budgets. The Investment Supervisor works closely with the Investment Manager/Director to ensure team members receive training in key...


  • Old Toronto, Ontario, CA Warner Music Group Full time

    Director, National Radio and Media RelationsJob Description:We are Warner Music Group, home to a broad roster of new stars and legendary artists through a collection of the best-known record labels in the music industry including APG, Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise,...


  • Old Toronto, Ontario, CA Recrute Action Full time

    ```html Director of Strategic Planning Our client in the insurance industry is seeking a Director of Strategy Planning to support the Associate Vice President, Strategy. This role involves delivering comprehensive, forward-looking advisory services to senior management, executing divisional strategic planning for the Executive Leadership Team and Board of...


  • Old Toronto, Ontario, CA Bayview Glen School Full time

    Jobs > Director of Communications & Marketing Bayview Glen is currently seeking an innovative, collaborative, and strategic communications and marketing leader to fill the role of Director of Communications & Marketing. The successful individual will be responsible to lead the development and implementation of a comprehensive marketing plan and...


  • Old Toronto, Ontario, CA Omnicom Media Group Full time

    As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behaviour at the heart of everything we do. We are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as...


  • Old Toronto, Ontario, CA Canadian Salsa Festivals Project Full time

    Reporting to the Executive Director, Salsa in Toronto Festival, and working alongside senior members of the Special Events Team, the successful candidate will support and join a dedicated team of special event professionals to help produce and execute various digital media initiatives, social media strategy, and online promotions related to the Salsa in...