Senior Manager, Media

1 month ago

Old Toronto Ontario, CA Lyft Full time

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as a Senior Manager, Media. In this role, you will lead paid brand media efforts. You will manage the day to day of our brand media investments, collaborating cross-functionally across internal teams and our media agency and partners. You will be responsible for supporting campaigns from brief through to execution, and for reporting out on results to the broader team. This is a unique opportunity to join a team that is at the forefront of Lyft’s growing brand.

Responsibilities:
  • Develop and lead media strategy and planning across paid channels, with a focus on paid social, digital video, display, CTV, and DOOH
  • Manage the day to day of paid media campaigns including budget and agency management, cross-functional comms, and creative workflows
  • Coordinate with cross-functional partners across growth, brand, social, product marketing, program management, creative, science, and insights to bring our media plans to life
  • Partner with our media agency to develop and execute on strategic media plans that align with Lyft’s objectives
  • Develop audience targeting strategies across rider and driver campaigns, and work in Lyft’s audience management platform to build and send user lists to media partners
  • Own reporting for paid media campaigns, aggregating results across sources to deliver a narrative on performance
  • Build and run experiments to test the effectiveness of our channels, audiences, and tactics
  • Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft’s strategy smart and innovative
Experience:
  • 7+ years media experience, at an agency or in-house, including 2+ years managerial experience
  • Background working with traditional and digital media channels, with expertise in paid social and digital channels
  • Ability to allocate media investments and manage cross-channel media campaigns from planning to execution
  • Excellent project management skills, and willingness to roll up sleeves on a variety of tasks
  • Adept at building relationships with fellow marketers and external partners
  • Technical proficiency in common online technologies, including tracking and analytics platforms
  • Experimentation mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
  • Ability to problem solve in a fast-paced environment, and to adapt quickly to shifting priorities
Benefits:
  • Extended health and dental coverage options, along with life insurance and disability benefits
  • Mental health benefits
  • Family building benefits
  • Access to a Health Care Savings Account
  • In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service
  • 4 Floating Holidays each calendar year prorated based off of date of hire
  • 10 paid sick days per year regardless of province
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

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