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Manager, social media

3 months ago

Old Toronto Ontario, CA Société Financière Manuvie Full time

Nous sommes un fournisseur de services financiers qui s’emploie à faciliter les décisions de nos clients et de nos collègues partout dans le monde et à les aider à vivre mieux. De nos initiatives environnementales à nos investissements dans la collectivité, nous montrons la voie en nous appuyant sur des valeurs, et ce, dans l’ensemble de nos activités. Pour nous aider à nous démarquer, nous vous aidons à progresser, parce que lorsque nos collègues sont en santé, respectés et vraiment valorisés, nous nous épanouissons tous. Découvrez comment vous pouvez faire progresser votre carrière, avoir une influence et susciter un réel changement avec notre équipe gagnante dès aujourd’hui.

Semaine de travail comprimée

Hybride

Description d’emploi

The Opportunity

Manulife Wealth & Asset Management is a key area of growth for Manulife Financial Corporation (MFC). It consists of three direct and intermediated customer segments: Retail, Retirement and Institutional across the US, Canada, Europe, and Asia.

The SM Manager, will support channels and programs that build the WAM brand in key global markets across our businesses. They will contribute to strategy development and content development for both paid and organic and will tactically execute on our branded social channels. The Manager, Social Media will be tasked with increasing brand awareness/ consideration and shifting brand perception with target audiences across consumer and intermediary channels. Working closely with Performance Marketing, Corporate Communications, Digital and Brand leadership.

The successful candidate will be a critical member of the brand team who supports all social media activity across our digital ecosystem with a dedication to brand governance, performance and compliance considerations

Capabilities required include:
  • Ability to think strategically, but act tactically
  • Ability to prioritize and communicate effectively within a global, highly-matrixed organization
  • Ability to plan and implement both paid and organic activity with a focus on thought leadership and a business-to-business-to-consumer model
  • Ability to collaborate and use impact & influence skills across segments/regions
  • Ability to report on performance, ascertaining trends and areas of optimization
  • Strong understanding of regional social media trends, market conditions, and regulatory environments to tailor social media strategies accordingly
  • Comfortable with emerging technologies such as Generative AI and how they can augment our current programs and processes to reach efficiencies and global scale
  • Proactive approach towards continuous learning and staying updated with the latest social media trends, tools, and best practices within the industry.
Responsibilities:
  • Build Global WAM Brand on Owned Channels
  • Collaborate with marketing teams, corporate brand team, editorial and agency partners to develop channel and program strategy, campaigns and daily activity for Manulife Wealth & Asset Management that will resonate with target audiences in support of business goals.
  • Drive full-funnel results, ensuring a measurement-based approach to achieving objectives and driving quality leads through data and client insights.
  • Use data-driven insights, analytics, and social listening tools to develop targeted content aligned with market and consumer trends - to help drive conversions and strengthen brand impact.
  • Collaborate with internal and external creative and media teams to develop breakthrough content and messaging that is tailored to resonate with the target audience at the right time and in the right format.
  • Report on monthly, quarterly brand and program metrics.
  • Uphold social media and brand governance including risk checks, compliance archiving and reporting.
  • Facilitate employee advocacy or ambassador programs and social programs for regulated individuals.
What are we looking for
  • Minimum of 5 years of relevant experience in marketing and building brands within the investment or financial services industry
  • Marketing experience and background in wealth and asset management is essential
  • Experience with both direct-to-consumer (D2C) and business-to-business (B2B) social media marketing strategies - and understanding their differences
  • Deep expertise in channel management, content marketing and digital publishing
  • Demonstrates strong understanding of campaign optimization strategies to deliver on campaign objectives
  • Skilled in social media community management, building and engaging online communities, including active interaction, responding to inquiries, and maintaining a positive brand image
  • Proficient in Hootsuite or similar social media management platforms for effective scheduling, monitoring, and analyzing social media content across multiple channels
  • Proven ability to multi-task, prioritize multiple initiatives and develop solutions where blueprints may not exist
  • Experienced in generating comprehensive reports to evaluate content performance and provide valuable insights for campaign optimization
  • Strong business acumen with the skills for strategic, critical and analytical thinking
  • Superior communication skills, both verbal and written
  • Exceptional storyteller with the ability to develop highly effective strategy and communication presentations
  • Strong emotional intelligence and proven ability to navigate complex matrix structures with all levels of seniority
  • Deep understanding of campaign measurement and optimization, leveraging advanced media mix models and other analytical models to support better performance
What can we offer you?
  • A competitive salary and benefits packages
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.

Our commitment to you

  • Values-first culture
    We lead with our Values every day and bring them to life together.
  • Boundless opportunity
    We create opportunities to learn and grow at every stage of your career.
  • Continuous innovation
    We invite you to help redefine the future of financial services.
  • Delivering the promise of Diversity, Equity and Inclusion
    We foster an inclusive workplace where everyone thrives.
  • Championing Corporate Citizenship
    We build a business that benefits all stakeholders and has a positive social and environmental impact.
À propos de John Hancock et de Manuvie

John Hancock est une unité de la Société Financière Manuvie, un groupe mondial et chef de file des services financiers qui aide les gens à prendre plus facilement des décisions et à vivre mieux. Nous exerçons nos activités principalement sous les noms John Hancock aux États-Unis et Manuvie à l’échelle mondiale, y compris au Canada, en Asie et en Europe. Nous proposons des conseils financiers ainsi que des solutions d’assurance et de gestion de patrimoine et d’actifs à des particuliers, à des groupes et à des institutions.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi.

À Manuvie/John Hancock, nous embrassons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir un effectif qui est aussi varié que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun.

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