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Manager, Paid Social and Search

3 months ago

Old Toronto Ontario, CA Publicis Groupe Full time

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canada’s favorite brands and endless opportunities to grow for our team members.

PMX (Publicis Media Exchange) is the commercial arm of Publicis Media, driving and delivering value for clients, while fostering and building marketplace leading partnerships with media owners. PMX drives value for the brand agencies through intelligent investment and centres of excellence within buying and digital practices such as television, radio, ooh, search, social, programmatic and ecommerce.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

Working under the direction of and in concert with the Paid Social and Search Group Director, the Paid Social and Search Manager leads a team in the conception and delivery of innovative, well-targeted, business-building social media marketing solutions to meet or exceed client objectives. This involves the creation and execution of social media plans encompassing search, unearthing insights to inform the development of the plan, and flawless execution on all fronts while working collaboratively with the overall Strategy teams on a client's business.

Specific Responsibilities

  • Ensures that client relationships continue to be strengthened by quality of deliverables and client satisfaction with the work.
  • Maintains an in-depth knowledge of client business.
  • Able to demonstrate to clients how proposed social media solutions will show expected return on investment with company.
  • Actively listens to clients and continually identifies opportunities that have the potential to build clients’ business.
  • Ensures the quality of work for all client deliverables.
  • Recognized as industry expert with clients.
  • Paid Social and Search Media Expertise / Digital Holistic Approach.
  • Expert knowledge in paid social media, emerging technologies and ability to identify opportunities for client’s business needs.
  • 360 Digital media experience preferred but not required, although a holistic approach in planning and executing paid social media is a must.
  • Experience in omnichannel campaign execution and strategy with experience in Google Ads and data platforms (Google Analytics, Google Trends).
  • Plan, develop, implement, and refine paid search strategies across Google, Bing, and YouTube Discovery for our e-commerce clients.
  • Behaviors and deliverables consistently demonstrate thought leadership and innovation.
  • Recognized as social media (planning and buying) expert with team and with other groups within the company.
  • Develops process improvements and best practices to ensure consistency, flexibility and efficiency resulting in solutions that meet or exceed clients’ expectations.
  • Leads by example via work ethic, team building approach, attitude and overall collaboration.
  • Maintain overall control of work-flow and assigned subordinate responsibilities within the group.
  • Oversee the progress of all projects.
  • Provide assistance, where necessary, to assure timely completion of projects.
  • Maintain quality control of all group projects.
  • Ensure that projects are produced completely, correctly and with a maximum of manpower efficiency.
  • Intercede as much as possible as to encourage individual subordinate initiative and to observe their personal abilities and growth.
  • Stimulate subordinate productivity and growth by:
  • Allocation of assignments which combine to make productive and effective use of each person’s skills, as well as motivating their interests and challenging their minds.
  • Encouraging thorough evaluation of paid social media proposals and alternative digital media opportunities.
  • Supporting direct contact with account groups and clients.
  • Assist Director in providing formal training of strategy teams and clients on social media landscape, tools and processes.
  • Prepare and execute all special department assignments requested by management.
  • Provides direction, management and support to individuals within group.
  • Identifies development plans and supports group members’ growth into positions of progressive responsibility with increased levels of contribution.
  • Proactively communicates performance goals, as well as accomplishments and improvement needs to staff members on a regular basis. Prepares thoughtful, thorough, and timely annual (at least) performance appraisals that consistently and fairly indicate staff members’ performance relative to expected performance for each position – and completes documentation according to established timeframes. Effectively and professionally handles performance issues as they occur.
  • Effectively trains and develops paid social and search media assistants, specialists, supervisors in company practices as well as planning and/or buying strategies and execution. Trains administrative assistants and media coordinators to support group needs.
  • Ensures productive working relationships among team members and between agency departments, other agencies, clients and media vendors.
Qualifications
  • Six + years of progressive levels of responsibility in social and search media planning, buying and management.
  • Demonstrated business acumen and a track record of success in the social media and search services profession.
  • Excellent written and verbal communication and presentation skills.
  • Solid interpersonal and teamwork abilities.
  • Able to build and strengthen client relationships.
  • Demonstrated leadership and management skills.
  • Demonstrated critical thinking and problem solving abilities.
  • Strong analytical abilities.
  • Strong command of media research and reporting resources.
Additional Information

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted.

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