Digital Media Specialist

7 months ago

Toronto, Canada DAC Canada Full time

**Leading digital performance marketing agency seeks a** **Digital Media Specialist - Paid Search**:
Do you have the
**enthusiasm**
***to rise to each challenge, the
**execution**
***to drive outrageous performance, the
**curiosity**
***to continually expand your knowledge, and the
**courage**
***to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

The Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group’s core offering.

Sound like your kind of thing? Let's get to the details

**What you get**
- The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
- A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
- An opportunity to start and advance your digital marketing career among dedicated and fun people in an energetic office culture.
- A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
- A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.

**What we get**
- 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
- Involvement in leading client relationship, contributing to strategy, and client presentations.
- Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
- Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
- Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
- Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
- Accurately track and maintain budgets across campaigns and on multiple search engines.
- Provide traffic and cost estimates.
- Create campaigns that encompass multiple locations / geos and lines of business.
- Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
- Provide in-depth optimization suggestions based on account performance.
- Perform ad copy testing.
- Perform testing against various ad extensions.
- In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
- Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
- Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

**Responsibilities**
- Become an expert in biddable paid media.
- Produce weekly/monthly reports, covering all paid media channels & performance data.
- Work collaboratively, coordinate and communicate with internal and external partners.
- Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
- Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
- Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
- Conduct keyword, placement & market research to make additions to new and existing campaigns.
- Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
- Perform QA on campaign set-up and post-campaign launch.

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