Senior Paid Search Strategist

1 month ago


Old Toronto, Ontario, Canada pluscompany Full time
Unlock Your Potential at Plus Company

Are you a seasoned professional with a passion for paid search campaigns? Do you thrive in a fast-paced environment where innovation and creativity reign supreme? Look no further than Plus Company, a forward-thinking creative agency that's part of the Plus Company Entrepreneurial Network.

About the Role

We're seeking an Associate Director, Account Management to join our team. As a key member of our account management team, you'll be responsible for developing and implementing paid search strategies that drive results for our clients. Your expertise in paid advertising strategies, performance optimization, and data analysis will be instrumental in helping us achieve our goals.

Key Responsibilities
  • Develop and implement paid search campaigns to maximize performance and achieve performance goals
  • Manage and oversee the paid search practice for our clients, ensuring the adoption and continuous improvement of best practices
  • Lead the development and implementation of innovative search strategies for our clients
  • Oversee the management and optimization of campaigns on search platforms (Google Ads, Microsoft Ads, Google Search Ads 360)
  • Analyze campaign performance and provide recommendations based on precise insights
  • Work closely with internal teams (strategy, planning, data) to guarantee consistency and optimal effectiveness of campaigns
  • Monitor trends and new developments in the field of search and craft POVs for internal and external stakeholders
  • Train and supervise your team on search best practices and quality assurance
  • Work in partnership with the Group Performance Director to ensure effective delivery
What We Offer

At Plus Company, we're committed to providing a supportive and collaborative work environment that fosters growth and development. Some of the benefits you can expect include:

  • Hybrid work models and flexible hours
  • Work from anywhere policy for short-term stays in other regions
  • Generous vacation starting at 3 weeks + 1 extra week over the holidays
  • Agency summer days
  • Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
  • Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more
  • Access to internal network of opportunities across all agencies
  • Flexible benefits to support your individual lifestyle and life stage
  • Comprehensive mental health support including access to a virtual mental health therapy clinic
  • A responsible sick & personal absence days policy
Requirements

To be successful in this role, you'll need:

  • 5+ years of experience managing campaigns on search platforms
  • Technical Knowledge: Mastery of the main search platforms (Google Ads, Microsoft Ads, Google Search Ads 360)
  • Data Analysis: Strong analytical skills and mastery of performance measurement tools. Ability to interpret data and transform insights into strategic actions
  • Autonomy: Ability to work independently and in a team, to take initiatives and manage several projects simultaneously
  • People Management: Experience managing and nurturing direct reports

Join our team and be part of a dynamic and innovative environment that's pushing the boundaries of what's possible in the world of paid search marketing. Apply now to take your career to the next level



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