Paid Search Manager

6 months ago

Toronto, Canada Dentalcorp Canada Full time

Who You Are

You are a service-oriented, innovative professional who is excited to work for a fast-growing company that enables the best to be even better. You will own and manage the dentalcorp SEM channels to improve patient acquisition through account setup, bidding tactics, targeting, ad copy, and landing page optimization for corporate and practice websites. You’ll leverage data to make decisions, work collaboratively with stakeholders to understand the overall ecosystem of the business, and build the roadmap to scale growth for our network of practices across Canada. You love working in a collaborative team environment, but also enjoy your autonomy to accomplish tasks and provide excellent service to clients. As an individual who is driven by excellence, you are eager to contribute the success of one of Canada’s Best Managed companies.

This is a hybrid position based out of our Toronto Support Centre. Reporting into the Senior Manager, Paid Search you will be responsible for developing and refining various financial models and forecasting tools. We’re looking for a high performing marketer to drive the performance marketing strategies and tactics needed to accelerate the growth of paid search channels across our network of practices.

In this role, you will
- Manage day-to-day optimization activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.
- Monitor performance on a daily/weekly basis and optimize campaign performance using industry best practices within established CPA and CPL goals.
- Create new campaigns for new services, practices, and build tests to optimize performance.
- Implement local and regional search tactics, optimize campaign revenues, keyword performance and bid costs.
- Test Branded & Non-branded keywords, audiences, ad formats and campaign options, geo-targets, etc for each practice within Google Ads, Bing, etc.
- Work with the web team to create and run landing page optimization tests to increase conversion volume and quality.
- Report on key performance metrics and analyze campaign data (campaign results, conversion rates, traffic, etc.), and recommend optimizations to shape future campaigns.
- Implement tracking/measurement, present campaign results, and provide guidance to marketing managers on best practices.

What we're looking for
- 4+ years experience in performance and growth marketing, actively and successfully managing paid search. Experience in the service or B2B industry preferred.
- Expert-level experience managing multiple large accounts in Google Ads and Microsoft Ads to acquire customers and optimize for CAC.
- Extensive experience in PPC campaign management, Google Ads, SA360, analysis and reporting, including a deep knowledge of platform settings and areas of opportunity to drive optimization across targeting, bidding, copy, account structure, data usage and website experience.
- Ability to extract and action meaningful insights from analytics platforms (e.g. Data Studio, Google Analytics, Tableau, Power BI, Looker).
- Successfully conducted A/B testing across various platform settings to improve CPA, ROI, and overall conversion.
- Demonstrated ability to work with cross-functional teams and communicate proactively
- Self-motivated with the ability to effectively prioritize, work independently, and learn quickly.
- Meticulous attention to detail, with an overall passion for continual improvement.
- Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment

About dentalcorp

dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.
- Canada. At_
- recruitment/selection_
- process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted._

  • Paid Search Manager

    6 months ago

    Toronto, Canada Hard Rock Digital Full time

    **What are we building?** Hard Rock Games is a team focused on becoming the best omni channel, free-to-play gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of gamers. We care about each customer's interaction, experience, behavior, and insight and...

  • Paid Search Specialist

    6 months ago

    Toronto, Canada G Adventures Full time

    About Us G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years. Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with...

  • Paid Search Specialist

    6 months ago

    Toronto, Canada Pala Interactive Full time

    **Pala Interactive** is a full-service, real-money and social gaming technology provider and operator which caters to both B2B and B2C markets. Pala offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, they offer sports betting and casino games. In the US, they offer casino, bingo, and poker...

  • Paid Search Specialist

    6 months ago

    Toronto, Canada Hootsuite Full time

    We're looking for a Paid Search Specialist to help us manage our paid search campaigns. You'll be working on global search and performance max campaigns as part of the SEM Team. **WHAT YOU'LL DO**: **Campaign Planning and Setup**: - Strategically plan and set up targeted advertising campaigns to maximize efficiency and effectiveness. - Ensure campaigns are...

  • Manager 1, Marketing

    4 months ago

    Toronto, Canada Intuit Full time

    **Overview**: The Performance Marketing team at QuickBooks Canada is primarily responsible for driving website traffic, increasing web-signups, maximizing ROI & improving customer experience overall. The Holistic Search Team is part of the Performance Marketing team and manages Earned (SEO) and Paid Search channels (Text, Shopping & PMax) on external search...

  • Manager 1, Marketing

    4 months ago

    Toronto, Canada Intuit Full time

    **Overview**: The Performance Marketing team at QuickBooks Canada is primarily responsible for driving website traffic, increasing web-signups, maximizing ROI & improving customer experience overall. The Holistic Search Team is part of the Performance Marketing team and manages Earned (SEO) and Paid Search channels (Text, Shopping & PMax) on external search...

  • Paid Search Manager

    4 months ago

    Toronto, Canada jetfuel.agency Full time

    Job DescriptionAs a Paid Search Manager, you will be responsible for developing and executing paid search campaigns (Google/Bing/YouTube Discovery). This role is ideal for someone who is tenured in omnichannel campaign execution and strategy, has experience with Google Ads and data platforms (Google Analytics, Google Trends), and is an expert in client...

  • Account Coordinator, Paid Search

    7 months ago

    Toronto, Canada GroupM Nexus Full time

    **Account Coordinator, Paid Search Role**: Account Coordinators have the opportunity to join the dynamic world of Search Engine Marketing and assist in implementing, analyzing and optimizing client’s campaigns. This is a great opportunity to join the Search Engine Marketing team at Mindshare, working in a fast paced and dynamic environment, driving the...

  • Analyst, PPC

    6 months ago

    Toronto, Canada Acronym Full time

    At Acronym, we're committed to fostering an environment of growth and innovation. We're looking for people who want to think strategically, operate efficiently and drive success for our Clients. Our culture of collaboration, ideation, integrity, and inclusion has inspired our diverse team of highly skilled and highly dedicated individuals for 25+ years and...

  • Senior Paid Search Strategist

    7 months ago

    Toronto, Canada Critical Mass Full time

    As a Senior Paid Search Strategist, you will own the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major national brand. Youll provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You will collaborate...

  • Senior Manager, Paid Search

    3 weeks ago

    Toronto, Canada Loblaw Companies Ltd - Head Office Full time

    Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague. Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the...

  • Senior Manager, Paid Search

    3 weeks ago

    Toronto, Canada Loblaw Companies Ltd - Head Office Full time

    Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague.Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the...

  • Digital Media Specialist

    7 months ago

    Toronto, Canada DAC Canada Full time

    **Leading digital performance marketing agency seeks a** **Digital Media Specialist - Paid Search**: Do you have the **enthusiasm** ***to rise to each challenge, the **execution** ***to drive outrageous performance, the **curiosity** ***to continually expand your knowledge, and the **courage** ***to propose original solutions to perplexing problems?...

  • Digital Media Coordinator

    7 months ago

    Toronto, Canada DAC Canada Full time

    **Leading digital performance marketing agency seeks a Digital Media Coordinator - Paid Search**: Do you have the **enthusiasm** ***to rise to each challenge, the **execution** ***to drive outrageous performance, the **curiosity** ***to continually expand your knowledge, and the **courage** ***to propose original solutions to perplexing problems? Then...

  • Senior Manager, Paid Search

    3 weeks ago

    Toronto, Canada Loblaw Companies Ltd - Head Office Full time

    Les candidats référés ne doivent pas postuler directement pour ce poste. Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel. L’utilisation du masculin à pour but d’alléger le texte Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la...

  • Senior Manager, Paid Search

    3 weeks ago

    Toronto, Canada Loblaw Companies Ltd - Head Office Full time

    Les candidats référés ne doivent pas postuler directement pour ce poste. Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.L’utilisation du masculin à pour but d’alléger le texteVenez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la...

  • Paid Search Specialist

    4 days ago

    Toronto, Canada Canada Goose Full time

    Location: Toronto Address: 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada Job Title: Paid Search Specialist (18-month contract) Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people...

  • Senior Manager, Paid Search

    3 weeks ago

    Toronto, Ontario, C6A, Ontario, Canada Loblaw Companies Ltd - Head Office Full time

    Referred applicants should not apply directly to this role.All referred applicants must first be submitted through Workday by a current Loblaw Colleague.Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the...

  • Senior Manager, Paid Search

    3 weeks ago

    Toronto, Ontario, C6A, Ontario, Canada Loblaw Companies Ltd - Head Office Full time

    Les candidats référés ne doivent pas postuler directement pour ce poste. Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.L’utilisation du masculin à pour but d’alléger le texteVenez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la...

  • Digital Paid Search Strategy Specialist

    2 weeks ago

    Greater Toronto Area, Canada PHD Full time

    Job SummaryWe are seeking a highly skilled Digital Paid Search Strategy Specialist to join our team at PHD Canada. As a key member of our Performance team, you will be responsible for developing and executing paid search strategies that drive business results for our clients.