Paid Search Manager
2 weeks ago
About Hostaway
Hostaway is a SaaS startup that is transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning. Leveraging our customer-centric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry.
We're seeking a skilled Paid Search Manager to join our team. This individual will be responsible for owning and leading our multi-million dollar program, driving measurable impact on our growth and success.
Key Responsibilities- Own and manage the paid search program at Hostaway - Google Ads, Meta, LinkedIn, Bing, TikTok, etc.
- Optimize our pay-per-click program to maximize leads, MQLs, SALs, SQLs, and wins.
- Report performance on a weekly/monthly/quarterly cadence.
- Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts.
- Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users.
- Write ad copy that drives conversion and collaborate with design teams on effective ad creatives.
- Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates.
- Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies.
- Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team.
- 5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms.
- Google Ads & Google Analytics Certified with experience in Google Tag Manager.
- Expert level proficiency in reporting and analyzing full funnel metrics.
- Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.
- Competency in competitor research and tools like SEMrush and Ahref.
- Experience in A/B testing.
- Experience using relevant AI tools.
- Bachelor's degree in marketing, advertising, communications, or related field.
What We Offer
- Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant.
- 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table.
- Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company.
- Values-Driven Leadership: Our Core Values are not just words we've written to make us feel good. We leverage them daily when making strategic and tactical decisions.
- Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities.
- Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms.
- Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary.
- Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success.
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