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Media and Communications Officer

3 months ago

Burlington, Ontario, Canada Royal Botanical Gardens Full time

Located at the head of Lake Ontario and within the municipalities of Burlington and Hamilton, Royal Botanical Gardens (RBG) is the largest botanical garden in Canada and one of the nation's earliest nature sanctuaries.

Comprising some 2700 acres of protected wetlands, botanical collections, parkland and display gardens, and within easy access of millions of nature-starved urban citizens, RBG dedicates its expertise in horticulture, conservation, science and education to connect people, plants and place for the purpose of nurturing and preserving healthy growing life on our planet.

RBG directs its efforts, and seeks the support of individuals and organizations, to realize its vision of a world in which everyone is awake to the beauty, diversity and necessity of plants, and from that consciousness more actively works together to protect and preserve plant species and habitats and, by extension, our planet.

- _Director, Marketing _and in collaboration with the marketing team and department leads, the position is responsible for:

Responsibilities

  • Leading communications to promote RBG through earned media and influencers to increase attendance and support revenue generating opportunities.
  • Collaborating to promote business streams and activities through standard business practices.
  • Creating and evaluating promotional approaches for RBG's services; providing communication services to build positive relationships with users and visitors through various written materials.
  • Developing a strategic plan to reach new audiences.
  • Building effective relationships with media outlets, influencers and local partners to increase RBG's exposure.
  • Planning and executing media and influencer events to gain earned media coverage. Monitoring and evaluating communications activities to track performance and adjust for maximum reach.
    Qualifications
  • Strong understanding of large multipurpose venues and diverse business streams.
  • Knowledge and experience in marketing, media relations, public relations, and place making.
  • Writing, editing, and proofreading skills for media materials.
  • Knowledge of analytical and research techniques required to develop, monitor and adjust media relations strategies when required.
  • Strong oral and written communication skills.
  • Project management skills to understand the media environment, consumer trends and align tactics with RBG's business streams.
  • Interpersonal skills to build relationships with internal and external stakeholders.

Working Conditions
Position is required to work both indoors and outdoors. Ambient room temperatures, lighting and traditional office equipment as found in a typical office environment. Required to be outdoor in varying conditions, heat, cold, rain, snow.

Prolonged periods of sitting at a desk and working on a computer. Ability to engage in the natural lands and gardens when escorting media.

Flexibility to work evenings and weekends is required.

Upon request, suitable accommodations are available under the Accessibility for Ontarians Act.

**We thank all those applicants however, only those selected for an interview will be contacted.