Segment Manager, Smb

2 weeks ago

Vancouver, British Columbia, Canada Seequent Full time
Want to work for a high growth, agile and innovative SaaS company, focused on solving today's biggest geoscience challenges? We are looking for a SMB Segment Manager to join us

The Company


Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.


We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.


Every day, our customers in over 100 countries work to develop mineral resources more sustainably, design and build better infrastructure, protect the environment, source renewable energy, and help resolve historical challenges such as groundwater contamination and ageing infrastructure.


Our integrated earth modelling, geo-data management, and team collaboration software enables them to see a more complete picture of the earth: because with more understanding comes better decisions - for people and the planet.

Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Together, we are helping build a more resilient world.

We're a high growth, people-centric success story.

  • Seequent is a Bentley Systems company, working together to build a better future._

The Role

To support the rapid growth of our business, we are seeking a highly motivated North American Segment Manager for small to medium businesses, our largest by Customer count segment.

This segment requires an innovative, one to many, digital first approach to market and sell, support, educate and engage.

The role of the Segment Manager, SMB is the strategic general management of this segment, and it will draw on a wide range of skills and experience in managing a large cohort of Customers.

To support this role, there are resources within central teams and tools to assist and build Customer digital experiences.

This is a new role for the company as we look to grow this segments engagement and revenue, by mastering the Customer Lifecycle Journey, digitally.

This leader must have skills to influence at an executive level, the ability to articulate end-to-end platform planning strategy while navigating continuous business changes and priorities.

The leader must have experience leading planning in a fast past, growing and service-oriented organization.


This role reports to the Executive Vice President, who is responsible for the management and revenue for the North America region.


In this role, you will have the opportunity to:

  • Take our large, SMB cohort to the next level
  • Own the revenue and forecast of the segment across North America including our Mining, Engineering and Energy segments.
  • Design and drive gotomarket strategy and support implementation to grow revenue and market share, and deliver customer value, by developing deep consumer insights and product expertise to build winning customer experiences, customer targets, positioning and gotomarket strategies and outlining how we will go to market to achieve our 1 and 3year goals.
  • Build out the Customer lifecycle journey and where we can enhance to Customer experience each step of the way. Create custom cohort curriculums based on Customer levels of engagement.
  • Enable customers to selfserve and thrive, reserving human expertise for the company's high value engagements. Work with marketing, technology and product teams to build these digital experiences, tapping into developing AI capabilities.
  • Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B inmarket testing to rollout experiences and creative that deliver improved business outcomes.
  • Implement new digital tools to market, support and educate this Customer base.
  • Create baseline and truly understand the segments Net Promoter scores and what we can do to improve.
  • Understand renewals, upsell, cross sell, attrition and prioritise efforts, tools and channels such as ecommerce.
  • Amplify the onboarding experience hundreds of new Customers that enter the segment annually.
  • Deliver regular and innovative insights with predictions and trending patterns of the segment.
  • Lead the adoption and use of modern digital technology and tools to support and automate Sales operations and seller functions where appropriate to improve seller productivity.

In order to be successful in this role, you should have:

  • 7+ years of digital Customer experiences, revenue ownership and forecasting
  • Strategic thinking, ability to holistically review the Customer experience, ability to build and execute a segment plan.
  • Exceptional ability to collaborate, influence, mobilize and energize key stakeholders and complex crossorg and crossfunctional teams to implement creative, innovative, best in class solutions.
  • Sophisticated understanding of sales and Customer experience performance

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