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MBA, Product Marketing Manager
3 months ago
Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we provide access to cash and related products to help our customers achieve their goals.
Through this ever-evolving suite of services, we empower customers to manage their finances and improve their lives. Wherever customers are on their financial journey, Momentum Financial Services Group provides solutions.#Corporate
The Product Marketing Manager will play a pivotal role to achieve our goal of being the #1 provider of convenience lending in Canada by being the storyteller of our exciting new products and/or services.
The incumbent will report to the Head of Marketing with accountability to the SVP of Product and will be integral to the achievement of aggressive growth goals for the business.
The successful candidate will develop and execute marketing strategies to reinforce and elevate Chase's position as a leading payments/financial services provider for small business owners.
Lead the marketing launch of new products, features and benefits, managing the cross-functional go-to-market implementation and merchandising.Guide channel marketers, retail sales, customer service, and cross-line of business partners on product marketing strategy and tactical plan.
Partner closely with product and retail to optimize the end-to-end client journey and product experience, including the translation of technical product features into customer-friendly communication strategies.
Partner with the digital marketing team to launch and/or optimize current and new product pages for the website.Develop breakthrough go-to-market strategies to merchandise our solutions with an omni-channel approach.
Be the expert in our clients and their needs, representing the voice of the customer to cross-functional teams, influencing product development and future road mapping.
Drive the market and competitive research agenda to deliver insights that shape the development of personas, refinement of customer segments, drivers of local purchasing behavior and other elements that inform business opportunities, marketing strategies.
Create messaging playbooks, toolkits and materials for retail sales, trainers and marketing, ensuring everyone is equipped to successfully sell our products and services.
Track and measure product / solutions marketing impact; Robust product marketing experience preferably in financial services, FinTech or consumer technologyExperience developing segmentation, personas, and buying journeys that can formulate the right audience targeting for net new products/solutions and product optimizations.
Ability to launch new product/solutions via digital assets with breakthrough marketing for direct response sign-ups and/or client-facing stakeholdersAbility to leverage data analytics to think strategically (big picture) and connect the dots to individual tactics; desire to "roll up your sleeves" and own projects – including managing the details of project execution
Motivated, creative, friendly, and outgoing marketer that can thrive working a fast-paced environment, ambiguous environment, with a strong willingness to learn.
Strong emotional intelligence that drives respect and trust amongst peers and across functional teamsHighly curious with proven creative problem-solving skills with a focus on innovation and continuous improvement to ease customer pain points; Polished executive presence, track-record of flawless execution and delivering strong results
Strong Excel and PowerPoint skills
Bachelor degree required, Master's degree preferred
Notice to Ontario Applicants – Momentum Financial Services Group is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment, and selection process.
