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Field Marketing Manager
3 months ago
At HUB International, we are a team of entrepreneurs. We believe in empowering our clients, and we do so by protecting businesses and individuals in our local communities. We help businesses evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees.
As a global firm, we offer employees resources in both technology and industry expertise, but we still maintain the local flavor of our offices.
Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence.
Summary:
HUB is looking for a strategic Marketing Manager to join the Canadian Field Marketing team to drive strategy, development, and execution of innovative campaigns that will generate leads, accelerate pipeline and ultimately support revenue growth in British Columbia.
The Field Marketing Manager will focus on developing the relationship with regional sales leaders and represents the "whole of marketing" for assigned regions, leading the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline, increase brand awareness, and lead generation.
What you will do:
Build, influence and execute field marketing plans with an effective mix of marketing programs in support of business priorities for assigned regions across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
Own and deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute against the marketing strategy.
Collaborate effectively with marketing centers of excellence (COEs)
Working with the events team, deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers.
Working with the brand, content and public relations team to identify Subject Matter Experts from your assigned regions and topics relevant to Canada.
Forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.
Qualifications:
Bachelor's degree in Marketing, Communications, or related area.
Minimum of 6+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs.
A demonstrable understanding of marketing best practices and a proven track record of driving results. Experience generating strong results through partnership and event strategies is an asset.
Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
Thorough proofreading and copywriting skills.
Strong attention to detail and keen focus on quality.
Strong team leader with the ability to build high performing teams and work and influence cross functionally.
Join Our Team:
Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB, you will be part of a community of learners and doers focused on helping our leaders maximize the potential of their employees.
Required Experience: 5-7 years of relevant experience
Required Travel:
No Travel Required
Required Education:
Bachelor's degree (4-year degree)
Hi, we're HUB.
In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.
When you partner with us, you're at the center of a vast network of experts who will help you reach your goals through risk services, claims ma
