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Senior Field Marketing Manager

2 months ago

Toronto, Ontario, Canada Snowflake Full time

Build the future of data. Join the Snowflake team.


Snowflake is looking for a Sr. Field Marketing Manager based in Toronto.

Managing the Canadian Field Marketing team and event calendar, you will develop and manage national field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Snowflake's Sales, Sales Development, and Account-Based Marketing teams to plan and execute activities.

In addition, you must successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore. This is a player-coach role that requires the ability to strategize as well as execute.


JOB DESCRIPTION:
  • Define the Field Marketing strategy and calendar in Canada with the support of the Field Marketing Coordinator - Canada
  • Support Snowflake's demand generation and sales goals through regional field and industry events
  • Research, plan and maintain the Snowflake online calendar of events including 3rd party industry conferences, Snowflake-driven physical and virtual event series, and regional hospitality field events
  • End to end management of logistics and execution for all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events' sales staffing
  • Collaborate with the Alliances organization on Snowflake's strategic sponsorships and go-to-market execution plan at partner events
  • Maintain direct alignment with sales leaders and sales teams in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy
  • Evaluate all event campaigns' impact and ROI to determine the success and forecast for potential future investment
  • Manage and maintain regional field marketing budget
  • Report on regional event campaign ROI and performance
RESPONSIBILITIES:
  • Plan and execute events within budget
  • Act as a player-coach to the Field Marketing Coordinator - Canada, providing guidance on strategy as well as executing
  • Develop creative campaigns and approaches to solve regional challenges.
  • Set goals and define metrics for each event including targeted lead flow
  • Schedule and execute on consistent sales outreach/bi-weekly meetings
  • Manage internal field and events communication between sales and marketing
  • Support strategic industry events through logistics planning
  • Represent Snowflake to counterparts at partners, vendors, and outside vendors
  • Maintain email/Slack responsivity rate within a 24-hour time period
REQUIREMENTS:
  • Knowledge of using marketing tools like Marketo, Salesforce, wordpress
  • Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps, google slides)
  • Bachelor's Degree in Marketing, Communications, or similar field
  • General verbal and written communication skills
  • Prior experience in management is a plus
  • Proven success in managing field marketing programs and relationships with large enterprise sales organizations
  • Strong project management, time management, and execution skills
  • Embodies strong organizational skills, ability to anticipate the needs of sales
  • Ability to maintain an optimistic, approachable, and self-starter attitude
  • Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
  • Willing to travel up to 40% of the time during peak event tour seasons
  • Able to work independently and dedicate a minimum of 40 hours/week
  • Must be legally authorized to work in Canada without restriction
  • Willing to submit to a background investigation, including verification of your employment and criminal history

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.