Influencer Marketing Coordinator

2 weeks ago

Toronto, Ontario, Canada Knix Full time
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.

Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

Knix are hiring an

About You:

  • Passionate about the influencer landscape.
  • You are a great balance of organized and creative.
  • Strong understanding of Instagram, TikTok and Youtube.
  • Ability to evaluate engagement & brand fit of content creators.
  • Selfstarter who can work independently and great within a team
  • You have a "get it done" attitude. No task is too big (or too small) for you
  • You are strong at multitasking, managing multiple projects and various priorities at once.
  • Above all, you're positive and inspired by Knix and our mission

The Opportunity:

  • In partnership with our Manager, Influencer Marketing, you'll support in the flawless execution of Knix' Influencer Marketing & Partnership activities
  • Support the growth of the influencer marketing program into a key brand & business driver, with measurable impact across reach & impressions as well as traffic & sales goals.
  • Proactively identify emerging, impactful opportunities with new and existing partners and platforms
  • Track and maintain influencer and partnership databases to support various team objectives and initiatives
  • Keep on top of emerging social trends, platforms, technologies, and influencers in the North American market
  • Lead the ongoing development and execution of the Knix Influencer gifting program, leading vendor and input sourcing, packaging and shipping. This includes responsibilities for placing all influencer & PR orders.
  • Assist in the planning and execution of the Knix Influencer led events and programs
  • Support Manager, Influencer Marketing with data pulls and report analysis.
  • Own KPI reporting for Influencer Marketing on a weekly, monthly and quarterly basis
  • Work closely with the Social Media team and other marketing channel owners to ensure Influencer content is integrated into brand campaigns and storytelling where relevant
  • Support with social media community engagement
  • Liaise with crossfunctional teams to ensure timely execution of all partnership campaign activities and product seeding
  • Continuously monitor partnership and influencer mentions and competitor analysis while managing internal reporting of partnership campaigns
  • Attend internal and external meetings with the wider Brand team and support in note taking, followups and deliverables.
  • Provide administrative support to the Manager, Influencer Marketing such as invoicing, database support, excel updates

Qualifications:

  • Bachelor's degree or higher in Marketing, Communications or relevant field
  • 13 years of work experience in social media marketing, PR or communications preferred, agency experience an asset
  • Highly organized, with strong attention to detail
  • Expertise in Microsoft Word, Excel, PowerPoint and Google Drive
  • Previous experience with influencer relations and brand partnerships an asset
  • Demonstrated understanding of the influencer marketing landscape in both the Canadian and US markets on channels such as TikTok, Instagram and more.
  • You have your finger on the pulse of pop & internet culture, and love to quickly identify trends and act on them.
  • Strong time management, the ability to remain proactive, and keeping stakeholders accountable for any deliverables required for launches
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