Marketing Coordinator
1 week ago
The Andrews Marketing Coordinator is enthusiastic about retail marketing, particularly in the fashion and lifestyle sectors, adeptly managing digital marketing campaigns, which involve newsletters and social media content, and organizing physical events and promotions at retail outlets.
Responsibilities:
- Campaign Coordination: Supervise the implementation of digital marketing campaigns on various platforms like email, Instagram, Facebook, and YouTube. Ensure newsletters are in line with brand standards and marketing goals.
- Event Coordination: Manage the planning and execution of in-store promotions and special events, guaranteeing smooth execution and goal achievement.
- Social Media Oversight: Direct the Social Media Coordinator in managing day-to-day activities, such as creating content for platforms like Instagram, Facebook, Pinterest, and TikTok. Monitor influencer collaborations and social media ad campaigns.
- Public Relations Coordination: Collaborate with the broader marketing team to oversee the creation and distribution of content for professional platforms or publications.
- Content Development: Supervise the creation of engaging copy for digital channels, ensuring SEO optimization and alignment with the brand voice and marketing targets.
- Stakeholder Communication: Serve as the main marketing liaison, ensuring seamless communication between head office, retail outlets, and digital teams. Provide regular updates and performance reports.
- Retail Coordination: Arrange in-store events and promotions, gather feedback, and report where necessary.
Competencies, Technical Skills, and Knowledge:
- Retail Marketing Experience: Must have background in marketing within the retail fashion industry, particularly in coordinating omni-channel campaigns (2-3 years)
- Digital Proficiency: Strong skills in digital marketing tools and platforms like Shopify, Klaviyo, and Microsoft 365. Familiarity with SEO, copywriting, content management systems, and social media advertising (1-2 years)
- Project Management: Proven ability to handle multiple projects concurrently, emphasizing timeliness and budget management (2-3 years)
- Communication Skills: Excellent written and verbal communication. Must be proactive, organized, and a team player with a positive and creative attitude.
- Experience with Asana or similar tools.
- Knowledge of marketing analytics and reporting tools like Google Analytics and Meta Business Suite (preferred)
- Public relations and digital advertising experience (preferred)
- Experience in content creation and/or influencer partnerships (preferred)
Other Requirements:
- Ability to commute regularly to retail locations and HQ
- Access to a vehicle for travel between locations within the working day
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