Influencer Strategist

2 weeks ago

Toronto, Ontario, Canada Diamond Full time
Do you live at the exciting intersection of incredible stories, meaningful brands, consumer empathy and marketing innovation?

Are you sought out by clients and coworkers to supercharge ideas with your insatiable curiosity, finger-on-the-pulse knowledge of communities, creators, content, and strategic acumen?

Do you thrive in working environments where collaboration, creativity and enthusiasm aren't just valued...

but essential? If so, please take a minute to read over the rest of this role description because this is an opportunity tailor made for you.

***Being an effective Influencer Strategist means you've spent a few years learning the tricks of the trade and are ready to put your skills to work helping a passionate and fast-growing agency.


If you have tangible experience activating influencers for compelling long-term campaigns grounded in meaningful content and effective social tactics, we'd like to hear from you.


We're looking for a self-starter who has a passion for strategic and creative thinking, coupled with a natural ability to build deep relationships (both with influencers and clients).

You are both strategic and operational; ready to lead projects, deliver stellar client service, and increase the digital capabilities and insights of the practice.


Mostly, though, the key person we're looking for is someone who can blend smart strategic thinking with an ambition to find new and better ways to solve problems..

across a wide range of industries, verticals and channels.

RESPONSIBILITIES:

Strategic Leadership, Planning and Execution:

  • Build strategies around the power of digital/social influence to inspire cutting edge solutions/creative/executions for our clients.
  • Collaborate with cross functional project teams to motivate, create and implement short and longterm digital/social influence strategies
  • Identify new opportunities for digital/social influence, enforce processes, provide quality assurance and implement best practices across all engagements
  • Integrate digital/social influence initiatives across multiple platforms and channels
  • Lead client accounts in the research and identification of influencers across a variety of platforms (Instagram, TikTok, Twitch, Snapchat, Youtube, etc.).

Related responsibilities in the process include:
Influencer outreach and contract negotiations, content calendar development, influencer seeding, campaign monitoring and reporting, with the support of the larger team

  • Lead and manage multiple influencer projects from end to end from identification to execution by anticipating challenges while ensuring that deadlines and budgets are met.
  • Day to day development and management of project plans for strategic deliverables
  • Creation of brand & campaign strategies, creative briefs, and clientfacing POVs as required
  • Guiding channel planning for integrated campaigns.
  • Development and delivery of compelling presentations
  • Collaboration with Creative, Project Management & Client Management groups to enable impactful creative that delivers on and exceeds client objectives
  • Mentor influencer team members with a focus on strategic insights, digital/social influencer created content, analytics and reporting

Influencer Outreach and Management:

  • Identify digital influencers and online media targets, and establish key relationships that convert into meaningful coverage for clients
  • Lead the development of content briefing documents for influencers that outline program details, campaign objectives and content expectations as it relates to the program's strategic direction.
  • Demonstrate proficiency while taking the lead on making influencer recommendations and content direction while ensuring that it fits into the strategic approach.
  • Foster and retain relationships with strong networks of influencers to distribute content across channels
  • Assist in the creation of all SOW's for digital influencer programs
  • Act as client facing representative on digital/social influencer programs
  • Communicate progress and status to the client and internal agency teams
  • Track budgets and schedules to ensure deliverables are executed on time and on budget

Research and Reporting:

  • Research and evaluate industry trends and emerging opportunities in the digital, social and influencer space.
  • Analyse brand positioning and performance and extract insights for clients
  • Establish benchmarks for campaign reporting
  • Measure, monitor, and report ongoing results & ROI for multiple clients and campaigns

QUALIFICATIONS:

  • 3+ years of experience in digital strategyrelated roles
  • 3+ years of marketing experience
  • Background in influencer strategy and tactical campaign planning
  • High comfort level with research and data, both quantitative and qualitative
  • Passion for influencer marketing and how it fits into the overall strategic plan.
  • Experience with influencer relations, including negotiation, providing feedback, etc.
  • Profound understanding of digital ch

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