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Product Marketing Manager
3 months ago
illumin is a leading technology company that provides marketers with a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Our journey automation technology, illumin, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin brings unique programmatic capabilities to close the gap between advertising planning and execution. illumin is headquartered in Toronto with offices throughout Canada, the U.S., Europe, and Latin America. For more information, visit and check out our Life @ illumin video here
Position Overview:
Reporting to the Sr. Director of Product Marketing, youll be part of an agile marketing team that is eager to take the advertising tech world by storm
You'll work on messaging to drive the value of our platform to prospects, general at first then over time by vertical. As we enter new markets, well look to you for research, TAM, and competitive analysis. You'll be responsible for working with sales to create enablement material, working with our designer on execution, and with our sales support manager on delivery. You'll understand how our material performs and update as needed. You'll be one of the main conduits for feedback from the market, sharing that with the product team for updates and new features. You'll work alongside the rest of the marketing team, focused on campaigns, driving awareness and leads, and customer retention. From time to time, you'll also be asked to play board games, enjoy a team dinner, or maybe even tell a joke
What You Will Do:
- Contribute to the product message house with features, benefits, and values
- Get creative with catchy headlines to draw attention to features of the product.
- Put together decks and one-pagers that will help sales close more business
- Look at market data to influence new areas we can grow into
- Work alongside sales, and conduct win/loss calls to collect and share feedback with product
- Prepare release notes and contribute to marketing campaigns/GTM strategies to promote new products and features
What You Will Bring:
- 3+ years experience in product marketing
- Strong technical knowledge of software platforms and comfort communicating concepts and capabilities to nontechnical users
- Product Marketing competencies across GTM messaging, customer insights, content creation, and storytelling
- Sales enablement experience creating content to drive and close deals
- SaaS experience, mar-tech and ad-tech is an asset
- Experience working with sales and product/engineering
What You Will Get:
- An inspiring and family-focused culture with offices around the world
- A competitive compensation package
- Comprehensive health and dental benefits including life and disability insurance
- Generous parental leave benefits with a top-up plan
- Time with our executive coach and Chief Empowerment Officer to assist in your growth and professional development
- Participation in our Employee Recognition Awards program
- An annual education and learning stipend
- Corporate rates and perks including fitness membership discounts
- Embrace and promote our company values: Ignite, Flow, Soar, Grow
GREAT PLACE TO WORK
illumin is certified as a Great Place to Work after a thorough and independent analysis conducted by @Great Place to Work Canada. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about the workplace experience. Check out our website here.
DISCLAIMER
This description has been designed to indicate the general nature and level of work performed by the employee within this position. However, the actual responsibilities, duties, qualifications, and experience may vary. The Employee may perform other related duties as required to meet the ongoing needs of the organization. Information contained in this job posting/description is subject to change.
GREAT PLACE TO WORK
illumin is certified as a Great Place to Work after a thorough and independent analysis conducted by @Great Place to Work Canada. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about the workplace experience. Check out our website here.
DISCLAIMER
This description has been designed to indicate the general nature and level of work performed by the employee within this position. However, the actual responsibilities, duties, qualifications, and experience may vary. The Employee may perform other related duties as required to meet the ongoing needs of the organization. Information contained in this job posting/description is subject to change.
DIVERSITY, INCLUSION & EQUAL EMPLOYMENT OPPORTUNITIES
illumin is committed to the principle of equal employment opportunity for all our people and to providing a work environment free of discrimination and harassment. We expect and require the cooperation of all our people in maintaining an environment with mutual respect by and for all our employees and applicants.
All employment decisions at illumin are based on business needs, job requirements and individual qualifications, without regard to race, colour, ancestry, creed (religion), place of origin, ethnic origin, citizenship, sex (including pregnancy, gender identity), sexual orientation, age, marital status, family status, political belief, physical or mental disability, receipt of public assistance, or irrelevant record of the offence.
illumin provides accommodations for individuals with disabilities. If you require accommodation, please contact us by e-mail at This ensures that the appropriate accommodations are in place during the recruitment and selection process and before you begin your journey with us.
Let us know what we can do to help you be successful during your recruitment experience at illumin.
