Senior Product Marketing Manager

2 months ago

Old Toronto, Ontario, Canada Croesus Finansoft, Inc. Full time
About the Role

Croesus Finansoft, Inc. is seeking a highly skilled Senior Product Marketing Manager to lead the development and execution of our product marketing strategies for the North American and European markets.

Key Responsibilities
  • Market Analysis and Research
    • Conduct market research and analysis to identify trends, opportunities, and challenges in the wealth management and FinTech industries.
    • Develop and maintain a deep understanding of our target markets, including their needs, preferences, and behaviors.
  • Product Positioning and Messaging
    • Develop and maintain a clear and compelling value proposition for our products and solutions.
    • Collaborate with cross-functional teams to ensure consistent messaging and branding across all touchpoints.
  • Marketing Strategy and Planning
    • Develop and execute comprehensive marketing strategies to drive product adoption and revenue growth.
    • Collaborate with sales and business development teams to ensure alignment and effective communication of product value.
  • Partnerships and Collaborations
    • Identify and develop strategic partnerships with key industry players, including technology and business partners.
    • Collaborate with partners to develop and execute joint marketing initiatives and programs.
  • Team Leadership and Collaboration
    • Lead and manage a team of marketing professionals to achieve business objectives.
    • Collaborate with cross-functional teams, including product management, sales, and business development, to ensure effective communication and alignment.
Requirements
  • Education and Experience
    • University degree in marketing, strategy, management, finance, economics, or related fields.
    • Minimum 10 years of B2B marketing experience in the financial, wealth management, or FinTech/WealthTech industry.
  • Skills and Qualifications
    • Proven track record of developing and executing successful marketing strategies.
    • Excellent understanding of the wealth management and FinTech industries, including trends, challenges, and opportunities.
    • Strong leadership and collaboration skills, with experience managing cross-functional teams.
    • Excellent communication and presentation skills, with experience presenting to senior executives and board of directors.
What We Offer
  • Competitive Compensation and Benefits
    • Annual salary + corporate profit-sharing plan.
    • Group RRSP.
  • Professional Development and Growth
    • Ongoing training and development plan.
    • Opportunities for career advancement and professional growth.
  • Collaborative and Dynamic Work Environment
    • Beautifully renovated and spacious office.
    • Complimentary breakfast every morning.
    • Weekly Happy hours, prepared by our Croesus Life Partner.

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