Senior Product Marketing Manager
2 weeks ago
We are seeking a highly skilled Product Marketing Manager to join our team at Rewind. As a key member of our marketing team, you will play a critical role in driving the success of our products and services.
Your primary responsibility will be to develop and execute go-to-market strategies that drive sales and revenue growth. You will work closely with our product management and sales teams to understand customer needs and develop targeted marketing campaigns that resonate with our target audience.
Key Responsibilities:
- Market Intelligence: Conduct thorough research on our target market, including buyer personas, pain points, and buying behaviors.
- Competitive Analysis: Stay up-to-date on the competitive landscape, including our competitors' strengths, weaknesses, and market positioning.
- Product Positioning: Collaborate with product management to develop compelling product positioning and messaging that resonates with our target audience.
- Marketing Program Development: Develop and execute marketing programs that drive sales and revenue growth, including demand generation, content marketing, and lead nurturing.
- Launch Planning: Plan and execute product launches, including product positioning, messaging, and marketing campaigns.
- Thought Leadership: Establish yourself as a thought leader in the industry by developing and sharing content that showcases your expertise and thought leadership.
Requirements:
- 5+ years of experience in product marketing in a B2B SaaS environment.
- Strong technical background and understanding of software as a service.
- Excellent written and oral communication skills.
- Customer-centric with experience speaking directly with customers.
- Comfort in a fast-paced, entrepreneurial environment.
- Ability to stay highly organized while managing multiple projects and priorities.
Rewind is a leading provider of data protection and backup solutions for businesses of all sizes. We are committed to building an inclusive, supportive work environment that fosters growth and development.
We offer a competitive salary and benefits package, as well as opportunities for professional development and growth. If you are a motivated and results-driven individual who is passionate about product marketing, we encourage you to apply for this exciting opportunity.
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