Senior Manager, Campaign Design, Execution, Reporting

4 weeks ago

TORONTO, Canada Royal Bank of Canada Full time

Job Summary

Job Description

What is the opportunity?

The Senior Manager, Client Interactions and Decision Management (CIDM) RBC Bank is a critical role collaborates with product groups, channel partners and marketing across the Canadian Banking and Insurance platforms to help drive business results by developing optimized marketing solutions enabled through business and marketing analysis.  The successful candidate will integrate three functions of (1) pulling and analyzing data to support the RBC Bank marketing effort (2) working with the business senior leader to design, execute, integrate, and optimize direct marketing efforts for RBC Bank including customer response rates and incremental financial results and (3) working with the Marketing Reporting team on customized dashboards to provide insight into the success of RBC Bank campaigns.

This is a highly specialized, broad in-scope role requiring strong business acumen, the ability to work in an agile and collaborative environment, a strong understanding of the RBC Data Warehouse Environment, prior experience with decisioning tools with deep data, analytics and technical skills along with exceptional communication skills to be able to translate and interpret complex analysis into actionable and consumable insights. 

What will you do?

  • Manage the portfolio of analyses required for our partners in RBC bank to meet their business and financial imperatives; prioritize and pivot as needed to accommodate changing analytical needs

  • Collaborate with key business stakeholders supporting RBC Bank to implement innovative campaign design and build and leverage new channels, tools and concepts to drive business results and promote continuous improvement for the organization

  • Deliver actionable, accurate and thorough marketing campaign, channel and client offer optimization analytics to help the business meet its priorities

  • Deliver dashboards to democratize access to data and insights as needed, and create resource efficiencies for analytical work

  • End-to-end responsibility for analyses including framing and negotiating analytical objectives with senior leaders, sourcing relevant data, performing in-depth analyses and presenting actionable insights to stakeholders in timely and effective manner

  • Develop and apply deep understanding of client behavior, as well as revenue enhancing and cost saving opportunities to improve the relevancy of marketing strategies

  • Enable opportunity sizing and audience (client and prospects) profiling in support of the development of marketing and transformational strategies

  • Apply experimental design, test and learn methodologies and perform statistical analyses (significance tests, segmentation, regression, decision tree, etc.) where needed to optimize strategies

  • Responsible for quality assurance to ensure the campaign requirements accurately match the design and build

  • Ensure corporate reputation is maintained by adhering to all best practices, privacy & legal guidelines, data stewardship and governance policies

What you need to succeed?

Must-have:

  • Degree in Computer Science, Mathematics/Statistics or related field

  • 5+ years of experience in a data analytical role: Analytical programming languages (e.g., SAS, SQL, Python, R)

  • Proficient in the creation and use of Tableau for reporting purposes

  • Experience in campaign design and delivery (test & learn design, statistical significance, A/B testing) 

  • Sound business acumen and strong analytical, communication, data visualization and presentation skills

  • Ability to combine business acumen with technical expertise in order to deliver targeted campaigns on behalf of our business stakeholders

  • Agile mindset with the ability to think creatively to solve complex problems

  • Self-motivated, strong communication skills, attention to detail

Nice-to-have:

  • Experience in the financial services industry, including understanding of marketing

  • Strong desire to learn new tools and try new concepts that evolve and optimize current processes

  • Experience with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)

Whatâs in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

  • Leaders who support your development through coaching and managing opportunities

  • Work in a dynamic, collaborative, progressive, and high-performing team

  • A world-class training program in financial services

  • Opportunities to do challenging work

  • Opportunities to take on progressively greater accountabilities

  • Access to a variety of job opportunities across business and geographies

Job Skills

Actionable Insights, Analytical Thinking, Business, Campaign Development, Campaign Execution, Campaign Tracking, Critical Thinking, Customer Analytics, Data Mining Analysis, Data Mining Using SQL, Detail-Oriented, Direct Marketing, End-to-End Testing, Group Problem Solving, Hands-On Learning, Independent Learning, Key Performance Indicators (KPI), Learning New Technologies, Marketing Campaigns, SAS Data Mining, Tableau Desktop, Tableau Prep, Teamwork, UNIX SAS

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Personal and Commercial Banking

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2024-04-11

Application Deadline:

2024-04-25

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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