CHARGÉ DIGITAL MARKETING

3 weeks ago


Canada Aplo Group Full time

Job descriptionABOUT APLO GROUPAplo Group is an e-commerce growth firm specializing in scaling direct to consumer brands. Merging financial modeling/forecasting with marketing expertise to develop and implement a sustainable and profitable e-commerce growth strategy.THE ROLEAs an Email/SMS Marketing Specialist your role will involve:Implementing email and SMS marketing strategies for e-commerce (Shopify/Plus, WooCommerce, BigCommerce) merchants.Working in collaboration with team members across our paid ads, financial modeling & forecasting team, and CRO/web development team to develop and implement growth strategies for our clients. Leading members of our design and copy team to curate the necessary email and SMS content for clients (scheduling is done within Asana).Oversee quality assurance across all email and SMS channels.Managing email marketing accounts using Klaviyo, Sendlane and other ESP’s.Analyzing and reporting on email/SMS performance across the board.Minimum 2 years of previous e-commerce marketing experience.Previous experience working inside of Klaviyo with an understanding of direct-response marketing.Previous experience with QA (quality assurance) and quality testing digital marketing assets (such as email, SMS, or push notifications).Previous client-facing or project management experience.Ability to work remotely and meet deadlines in a fast-paced environment.Highly organized and capable of balancing multiple projects and prioritizing workload.Prior knowledge and interest in e-commerce, business, and marketing; Excellent understanding of copy, typography, layout, and branding.Klaviyo certification, prior knowledge of Shopify/Shopify Plus/WordPress stores, HTML/CSS basics, previous experience with SMS marketing, general understanding of social media and search ads, understanding of GA or other analytics tools.COMPENSATIONStarting Rate: $5,500 - 6,500 CAD/per monthJob Types: Full-time, ContractNOTE: This is a remote position.



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