Manager, Partner Marketing

3 weeks ago

Toronto ON, Canada Scene+ Full time

Who we are

Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their way.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players. With over 60 team members and plans to grow more, we're an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.

Who we need:

Reporting to the Senior Manager, Partner Marketing, we are looking for aManager, Partner Marketing, to take ownership of strategic marketing plans and partner relationships. This is a 12-month contract role with the potential opportunity to transition to a full-time role. As the new Manager, Partner Marketing, you will take a data-driven approach to build 12-month strategies working in collaboration with stakeholders in your assigned portfolio. You will apply key insights to optimize marketing performance, influence decisions, and work towards achieving growth objectives.

This is a hybrid role with the requirement to work in-office five days over two weeks.

What's in it for you:

Influence and exposure.You want to take on a high visibility role, gaining exposure to owners, leaders, and partner stakeholders. You will be a part of Scene+?s Centre of Marketing Excellence, building annual marketing plans for high-profile partner accounts; collaborating with cross-functional teams to bring your portfolio to market. You will play a key role in growing our membership by leveraging data to build, implement, and continuously optimize strategic marketing plans.

Impactful simplicity.You'll be part of a future-forward team that values authenticity and invites fresh perspectives. You will work across a wide range of projects as part of an in-house team working with national brands. Your work will be experienced by millions of Canadians.

In this role you will:

  • Build the annual marketing plans.You will meet with your assigned portfolio partners to understand their business objectives and to align promotions and offer designs with the budget, timeframe, as well as our goal to satisfy and delight members. You will develop a rolling 12-month strategic marketing plan to drive portfolio adoption and meet monthly targets.
  • Monitor portfolio results.You will analyze offer and campaign data to draw insights and improve marketing effectiveness and program returns over time. You will build Marketing briefs, incorporating learnings from previous campaigns and oversee the execution across all relevant owned, paid and earned channels in consultation with the Marketing Delivery team.
  • Nurture strong working relationships.You will gain trust with Partners in your portfolio, influence decisions, navigate differing needs, communicate, and create an overall positive experience. Lead marketing status meetings, maintain meetings trackers, agendas and quarterly marketing calendar and optimize ways of working with the assigned account.
  • Report.Lead and coordinate reporting on marketing campaigns within assigned accounts. Track activities across the ecosystem that contribute to your goals and be accountable for pulling the information together to understand what factors will contribute to your goals. Regularly present portfolio campaign performance and optimizations to senior management and external stakeholders.

You bring:

  • The strategic expertise.You have exceptional communication skills and bring a balanced approach of strategy, analytics, and creativity to your work. You have extensive experience creating targeted marketing plans and leveraging data to drive marketing KPIs. You have experience managing and optimizing marketing budgets based on KPI results.
  • The client-centred mindset.You hold yourself accountable for the success of your clients/portfolio partners, and you are willing to do what it takes to meet objectives. You can pivot based on data insights, manage competing priorities, and meet high-pressure deadlines.
  • The project management skills. You have a proven ability to manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, reporting and communications. You are results-oriented and can set performance goals and metrics to measure marketing campaign effectiveness.
  • The interpersonal skills.You can build and manage trusting and collaborative relationships with internal and external stakeholders, acting as a subject matter expert, influencing decisions, and championing strategic direction. You can navigate conflict, contradictions and demands.

Why work for Scene+? The best of all worlds. We offer:

  • Perks.Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and groceries.
  • Transparency.Our strategic focus comes from our owners, along with funding and infrastructure support. The creative approach and direction is Scene's to run with.
  • Warmth.We're nurturing an authentic culture of relationship building, knowledge sharing, and creativity. As we continue to grow and work together, everyone is invited to share ideas for fun with the team.
  • The future.We are all about living in the moment while looking towards the future. Because to us, the only thing more exciting than today is tomorrow.
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