Partner Marketing Manager

3 weeks ago

Toronto, Canada Air Canada Full time

**Description**

**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**

The Partner Marketing Manager - Retail Partnerships will support the Manager, Partner Marketing, in the development and implementation of marketing initiatives to meet both partner and business objectives. Focusing on Retail Partnerships, the Partner Marketing Manager will manage the execution and reporting of marketing campaigns and will be required to manage multiple priorities while working with both internal & external stakeholders to deliver against objectives. The position requires strong organizational & interpersonal skills, as well as creative thinking and evaluation.

**Responsibilities**:

- Support the management of the day-to-day relationship with the partners, including managing status reports, processing stakeholder reviews and approvals, and relationship management with the partner's marketing team.
- Ensure timely delivery of Marketing Campaigns as per the marketing plan:

- Responsible for handling the end-to-end execution of campaigns.
- Develop clear and concise creative briefs and operational requirement documents.
- Responsible for managing the development of creative/copy with creative agency.
- Responsible for managing campaign creative approvals with internal and partner teams along with QA prior to campaign launch with Marketing Operations.
- Facilitate internal process for campaign planning and execution to ensure lead time, resources and channel support availability.
- Evaluate and approve recommendations from internal and agency teams.
- Manage tracking of project budgets with emphasis on cost efficiency.
- Create and update various reports and follow-up documents related to campaign management, optimization and performance, and billing.
- In collaboration with the Analytics team, ensure delivery of post-campaign analysis of marketing campaigns.
- Execute on member engagement and acquisition strategies across multiple paid, owned, earned, 1:1 and shared channels by our partners.
- Support Manager, Partner Marketing with the execution of new opportunities and work collaboratively, internally and with our partners to optimize go-to-market plans.

**Qualifications**
- 3 years of work experience in Marketing with relevant experience ideally in Retail marketing, loyalty-marketing, CRM/1:1 marketing.
- Good understanding of all marketing communication disciplines including emerging digital marketing channels, as well as social media and search marketing.
- Superior interpersonal, organizational and communication skills.
- Strong organizational skills and the ability to manage complex projects involving multiple stakeholders and cross-functional teams.
- English Required. French verbal and written (preferred).
- Thrives in a high-volume, agile, and fast-paced environment within a high-performance, results-oriented, passionate and fun-loving/travel-obsessed team.

**Conditions of Employment**:
**Linguistic Requirements**

**Diversity and Inclusion**

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.

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