Sales Director

2 weeks ago

Ontario, Canada Corby Spirit and Wine Full time

Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada. We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.


Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. Under the direction of the Vice President Sales, the Director of Sales, Ontario is accountable for the delivery of Corby’s commercial goals within Ontario. By developing and implementing a thoughtful business strategy, the Director of Sales, Ontario will build a robust regional commercial plan, develop and communicate key performance metrics and provide direction to a team of geographically dispersed sales personnel.


This role requires a someone who is well versed in the sales cycle, experienced in managing high-profile accounts and used to motivating, coaching and managing a large sales team to success.


This position will work from an office in the Toronto, Ontario area.



Collaborates with the Commercial Manager, LCBO/Ontario on the development and implementation of the Ontario commercial plan. Oversee the development and deployment of monthly, quarterly and annual sales targets against the business fundamentals to deliver Corby’s annual budget for Ontario.
Able to articulate a picture of success to key stakeholders within the broader Corby organization by determining the regional resource requirements and aligning these resources against identified strategic imperatives.
Responsible for the on-going performance management of direct reports, through monthly performance meetings with individual team members and by the adoption of Corby’s annual performance review cycle.
Collaborates with Commercial Manager, LCBO/Ontario and Business Insights Analyst to manage monthly Sales and Operations Planning forecasts for Ontario. Participates in monthly S&OP forums with other key business stakeholders to align on business performance outlook. Devises plans and initiatives to course correct performance where necessary.
Conducts regular performance/business reviews with key stakeholders at LCBO.
Conducts regular in-store audits to assess Corby’s executional performance and customer compliance on key business initiatives. Actively participates in Corby’s Integrated Business Planning cycle as required.
Maintains a strong relationship with key senior stakeholders at LCBO.
Setting Sales Unit Strategy – Establishing a plan to achieve the Ontario sales objectives, taking into consideration overall business and sales goals, market opportunities, past sales results, and available resources; Guiding Sales Opportunities/Business Acumen - developing strategic sales solutions and courses of action for customers that appropriately consider available facts, constraints, competitive circumstances, strategic priorities and probable consequences; Making Sales Operations Decisions – making day to day decisions required to manage the sales function, including deploying resources, allocating costs, and directing sales activities; Coaching and Developing Sales Team – diagnosing areas of improving salespersons’ techniques; providing timely guidance, instruction, and feedback to help strengthen specific knowledge/skill areas and optimize sales success. Sales Negotiation – effectively exploring alternatives and positions to reach mutually beneficial sales agreements that gain customers’ acceptance and commitment.
Building Trusting Relationships – using appropriate interpersonal styles to establish effective relationships with customers and internal partners; using appropriate interpersonal styles and techniques to resolve difficult customer situations and regain customer confidence.
Marshalling Resources – Mobilizing available internal and external resources to achieve sales and organizational goals; proactively negotiating for and accessing resources outside one’s immediate domain when necessary; preparing internal and external partners to promote sales objectives.
Minimum of 6-10 years related sales experience in the wine and spirits or CPG industry in a key account management role and a sales management role with a focus on directing the activities of sales professionals to achieve sales goals
Travel required - Must have a valid driver’s license
Proficient in Microsoft Office applications
Proficiency with Sales Automation and TPM tools an asset
Strong command of English language in both verbal and written form
We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.


Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at . For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.

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