Ecommerce Analyst

4 weeks ago

Montréal QC, Canada Moose Knuckles Canada Full time

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Some of What’s in it for You

  • Paid Personal Days
  • Generous Benefit package
  • Employee Assistance Program
  • Employee Loyalty Reward Program
  • Generous welcome gift
  • Company events
  • Free Gym Access
  • Free Parking
  • Day Off On Your Birthday
  • Discounts

As an E-commerce Analyst, you will play a pivotal role in driving the success of Moose Knuckles' digital operations. Reporting to the Director of Ecommerce NA Sales & Merchandising, this role works across Digital Marketing operations and Site Merchandising to optimize our digital marketing campaigns and enhance the customer experience onsite. You will leverage data-driven insights to influence strategy, support campaigns, and ensure the seamless execution of e-commerce initiatives.

Some of what you’ll do:

Digital Marketing Operations

  • Performance Tracking: Monitor and analyze the performance of digital marketing campaigns, including paid search, social media, email, and affiliate channels.
  • Insights & Reporting: Create dashboards and reports to provide actionable insights to optimize marketing ROI and drive traffic to the website.
  • Collaboration: Work closely with the marketing team to align campaigns and creative operations with e-commerce goals, ensuring smooth launching of campaigns and seasons.
  • Budget Optimization: Assist in managing budgets and forecasting to maximize marketing spend effectiveness.
  • Product Advertising: Assist in ensuring appropriate product selections across all key media channels including but no limited to emails, paid social ads, affiliate marketing.

Site Merchandising Operations

  • Site Content Operations: Collaborate with the creative and product teams to ensure accurate and compelling product descriptions, technical details, product imagery, and content implemented across the website.
  • Onsite implementations: Assist the site merchandising team to implement and test site navigation, on-site promotions and product launches.
  • Inventory: Monitor inventory levels and incoming shipments to help ensure alignment of merchandising goals with execution.
  • A/B Testing: Conduct A/B tests to evaluate site changes and improve conversion rates.

Some of what you’ll need:

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • 1-2 years of experience in e-commerce, digital marketing, or merchandising roles.
  • Proficiency in data analysis tools such as Google Analytics, Excel, and BI platforms.
  • Basic understanding of e-commerce platforms (e.g., Shopify, Magento).
  • Excellent communication and collaboration skills, with a keen eye for detail.
  • Passion for fashion and luxury retail is a plus.

Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.

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