Ecommerce Analyst
4 weeks ago
WHAT WE BELIEVE
We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.
WHO WE ARE
We are bold, we are tenacious, we are courageous and brave.
We are a cast of characters;
We embrace our differences and we share our likenesses.
Some of What’s in it for You
- Paid Personal Days
- Generous Benefit package
- Employee Assistance Program
- Employee Loyalty Reward Program
- Generous welcome gift
- Company events
- Free Gym Access
- Free Parking
- Day Off On Your Birthday
- Discounts
As an E-commerce Analyst, you will play a pivotal role in driving the success of Moose Knuckles' digital operations. Reporting to the Director of Ecommerce NA Sales & Merchandising, this role works across Digital Marketing operations and Site Merchandising to optimize our digital marketing campaigns and enhance the customer experience onsite. You will leverage data-driven insights to influence strategy, support campaigns, and ensure the seamless execution of e-commerce initiatives.
Some of what you’ll do:
Digital Marketing Operations
- Performance Tracking: Monitor and analyze the performance of digital marketing campaigns, including paid search, social media, email, and affiliate channels.
- Insights & Reporting: Create dashboards and reports to provide actionable insights to optimize marketing ROI and drive traffic to the website.
- Collaboration: Work closely with the marketing team to align campaigns and creative operations with e-commerce goals, ensuring smooth launching of campaigns and seasons.
- Budget Optimization: Assist in managing budgets and forecasting to maximize marketing spend effectiveness.
- Product Advertising: Assist in ensuring appropriate product selections across all key media channels including but no limited to emails, paid social ads, affiliate marketing.
Site Merchandising Operations
- Site Content Operations: Collaborate with the creative and product teams to ensure accurate and compelling product descriptions, technical details, product imagery, and content implemented across the website.
- Onsite implementations: Assist the site merchandising team to implement and test site navigation, on-site promotions and product launches.
- Inventory: Monitor inventory levels and incoming shipments to help ensure alignment of merchandising goals with execution.
- A/B Testing: Conduct A/B tests to evaluate site changes and improve conversion rates.
Some of what you’ll need:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 1-2 years of experience in e-commerce, digital marketing, or merchandising roles.
- Proficiency in data analysis tools such as Google Analytics, Excel, and BI platforms.
- Basic understanding of e-commerce platforms (e.g., Shopify, Magento).
- Excellent communication and collaboration skills, with a keen eye for detail.
- Passion for fashion and luxury retail is a plus.
Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.
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