Head of Sales and Brand Partnerships

2 weeks ago

Toronto ON, Canada EightSix Network Inc Full time

Does an opportunity with two of the world’s pre-eminent concert venues interest you? The Corporation of Massey Hall & Roy Thomson Hall is a charitable non-profit organization that owns and operates two of Canada's most iconic concert halls. Massey Hall has successfully completed an extensive renovation and expansion of the venue, this includes a revitalized auditorium, improved amenities for both artists and patrons, and opening of new venues as part of Allied Music Centre, starting with TD Music Hall, and state-of-the-art Deane Cameron Recording Studio. Roy Thomson Hall serves as the home to the Toronto Symphony Orchestra, welcomes the Toronto International Film Festival’s red carpet gala premieres, and plays host to a dynamic array of cultural events throughout the year. The Corporation is actively engaged in Artist Development and Education & Community Outreach initiatives as an investment in the next generation of artists and audiences.
The Advancement Group at Massey Halll and Roy Thomson Hall is responsible for fundraising across three revenue streams Corporate Partnerships, Philanthropy and Membership. As a key member of this collaborative team, the Corporate Partnerships Sales Manager supports the development and implementation of revenue strategies focused on selling sponsorship assets across our venues. This position demands a deep understanding of both venue sponsorship sales and sales cycles, coupled with exceptional negotiation abilities and a demonstrated history of meeting revenue objectives. The ideal candidate for this role is driven by sales and revenue targets which they pursue with a creative approach to developing innovative sponsorship packages and activations that deliver value to sponsors while enhancing the overall venue experience. An experienced sales professional with a track record of building relationships and managing sales pipelines.
Deliver revenue targets and business success through achievement of the following key performance indicators:
o Revenue Growth: Direct contribution to increased sales and market share within targeted segments;
o Pipeline Generation: Number of new leads and opportunities created within targeted segments;
o Conversion Rates: Successfully moving leads through the sales funnel to closed deals;
o Average Deal Size: Value and size of the opportunities in the sales pipeline;
Identify and engage potential sponsors by leveraging existing contacts and brands, while building and maintaining strong relationships with key decision-makers.
• Support negotiation of sponsorship agreements and contracts, ensuring favorable terms and maximizing revenue potential.
• Support the development and implementation of comprehensive corporate partnership strategies tailored to each venue asset and program, creating compelling sponsorship packages that align with sponsors' marketing objectives and target demographics.
• Work with broad range of assets that include capital naming rights to year-round brand and activation opportunities.
• Maintain a current sponsorship asset inventory that tracks all partnership properties and assets available to our pipeline.
• Collaborate closely with internal teams, including marketing, production, and finance, to ensure seamless execution of sponsor activations.
• Stay informed about industry trends, competitor activities, and sponsor preferences to remain competitive in the market.
• Provide regular reports and updates on corporate sales performance, including revenue forecasts and pipeline status.
• Attend select industry events, conferences, and networking opportunities to grow the sponsor base.
Minimum of 5 years of experience in corporate partnership sales or related roles, preferably in sports & entertainment industries.
• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• Demonstrated passion and success for meeting revenue objectives and managing sales pipelines.
• Familiarity with CRM software and sales management tools for tracking leads, opportunities, and performance.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.
• Strong networking skills with the capability to identify, engage, and maintain relationships with potential sponsors and key decision-makers.
• Experience working collaboratively with internal teams, including marketing, production, and finance, to ensure successful execution of sponsor activations. Standard Monday-Friday schedule with occasional flexibility for evening and weekend events and opportunity for hybrid working in accordance with organizational policy and departmental needs.
• Occasional travel required for industry events, conferences, and meetings with potential sponsors.
• Competing priorities with medium-high control over individual priorities.
• Manual dexterity required to operate computer and peripherals.
• Applicants requiring accommodation at any stage of the recruitment process should contact Human Resources. The Corporation is committed to providing employment accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
No direct emails, phone calls and/or drop-ins please.
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