Senior Demand Generation Manager

Found in: Jooble CA O C2 - 2 weeks ago

British Columbia, Canada EightSix Network Inc Full time

The Senior Demand Generation Manager owns the strategy and execution of campaigns that drive revenue outcomes in the target accounts of Maximizer's Ideal Customer Profile (ICP). Working closely with the VP, Marketing, this role requires engagement with multiple internal stakeholders across Marketing, Sales, Customer Account Management, RevOps, Product and other cross-functional teams. We seek a data-centric marketer with a history of crafting and executing diverse campaigns across multiple channels, gauging their revenue effectiveness through each avenue, and collaborating closely with the Revenue team.

What you’ll do:

Generate qualified ICP leads efficiently against pipeline goals for both net new logo and existing customer accounts
Oversee account lists, optimizing based on intent data and feedback from the Revenue team
Surface new tactics and channels to get in front of target accounts
Quarterback the campaign lifecycle, including executing optimizations from reporting insights
Scale outbound strategy, refining based on performance and outcomes
Develop email nurture strategy, including calendar and content coordination
Forecast, measure, analyze, and report on campaign impacts on pipeline and bookings
Identify content needs and collaborate with Content Marketing Manager on new asset creation
Work with Revenue Operations to drive insights and efficiency across the funnel
Manage PPC agency, one Digital Marketing Specialist and one SDR

What you’ll bring:

6+ years of demand generation experience
Previous B2B experience is a must
Experience collaborating within a cooperative and cross-functional team setting
Hands-on experience with Demand Generation technology stack, including Marketing Operation & Data Enrichment
Exceptional written and verbal communication skills

Why you should apply:

Competitive Salaries with RRSP matching program
Generous paid vacay and sick days
Budget for courses, books, and personal development
️ Peer to peer recognition and rewards
Team building events, happy hours and more

About Maximizer

Maximizer was launched in a garage on Vancouver Island in 1987, evolving through the development of early contact management systems (CMS), through sales force automation (SFA) technologies, right to today’s sophisticated customer relationship management (CRM) systems. Along the way, we have pioneered many of today’s technologies. Over this 30-year history we have attracted over 100,000 customers from around the world, and 1 million users.

Today, we are one of the few CRM providers in the world who can deploy our software in all three environments of on-premise, private or shared cloud, while providing access via a desktop/laptop, via a mobile device, or using the Maximizer app.

Ultimately, however, we are successful because for over three decades we have proven we know how to help customers do three things: secure new customers; retain them for the long term; and maximize the repeat business from them.

Equal Opportunity Employer

We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

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Exponential Interactive, Inc d/b/a VDX.tv

Data collected and processed: IP addresses, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Browsing and interaction data, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers, Precise location data, Privacy choices

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Users’ profiles, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers, Users’ profiles, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, User-provided data, Non-precise location data, Browsing and interaction data, Device identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers, Precise location data

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: Device characteristics, Non-precise location data, Browsing and interaction data

Data collected and processed: IP addresses, Device identifiers, Precise location data

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Browsing and interaction data, Device identifiers, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Device identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers

Data collected and processed: IP addresses, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Browsing and interaction data, Device identifiers, Users’ profiles, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Privacy choices, Authentication-derived identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers, Precise location data, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Privacy choices, Authentication-derived identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Privacy choices

Data collected and processed: IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Device identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Authentication-derived identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers

Data collected and processed: Device identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: Users’ profiles

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: IP addresses

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device identifiers, Privacy choices, Authentication-derived identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Privacy choices

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers

Integral Ad Science (incorporating ADmantX)

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Privacy choices, Authentication-derived identifiers

Data collected and processed: IP addresses, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices

Data collected and processed: Non-precise location data

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Precise location data

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Device identifiers, Privacy choices, Authentication-derived identifiers

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Precise location data

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: Device characteristics, Browsing and interaction data, Device identifiers, Users’ profiles, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers

Data collected and processed: Device characteristics

Data collected and processed: IP addresses, Non-precise location data

Data collected and processed: IP addresses, Device characteristics

Data collected and processed: IP addresses, Device identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers, Probabilistic identifiers

Data collected and processed: Device characteristics

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: Device characteristics

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers

Data collected and processed: IP addresses, User-provided data, Browsing and interaction data, Device identifiers, Users’ profiles, Privacy choices

Adobe Audience Manager, Adobe Experience Platform

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Authentication-derived identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers, Precise location data, Privacy choices

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers

Data collected and processed: IP addresses, User-provided data, Device characteristics, Non-precise location data, Browsing and interaction data, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Device identifiers, Users’ profiles, Probabilistic identifiers

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: IP addresses, Non-precise location data, Device identifiers, Users’ profiles, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Device identifiers, Probabilistic identifiers

Data collected and processed: IP addresses, Non-precise location data

Data collected and processed: IP addresses

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Privacy choices, Authentication-derived identifiers

Data collected and processed: Device identifiers

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Device identifiers, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Privacy choices

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Browsing and interaction data, Device identifiers, Precise location data, Authentication-derived identifiers, Probabilistic identifiers

Marketing Science Consulting Group, Inc. #J-18808-Ljbffr

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Senior Demand Generation Manager