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Lifecycle Marketing Manager

2 months ago

Toronto, Canada Jewlr Full time

Overview


We are looking for a highly skilled Lifecycle Marketing Manager to join our Growth/Performance marketing team. In this pivotal role, you will be building out thoughtful and cohesive omni-channel customer journeys, with a strong emphasis on email and push communications.


As we build a best-in-class customer lifecycle marketing program for our consumer business, we are looking to an experienced, strategic and operational manager who will be the pivotal force for leading the vision, ownership and implementation of our customer lifecycle marketing strategy. You will develop and execute sophisticated D2C marketing campaigns and content strategies that aim to improve customer retention, loyalty and revenue while collaborating with creative partners to devise innovative strategies and work directly with Email/Lifecycle Marketing Specialist to build and optimize customer journeys through our ESP interface.


In this role, you will be the definitive voice of our customers, possessing an unparalleled understanding of their behaviours, wants and needs. By translating data into meaningful strategies, you’ll enhance their experience and drive lasting brand loyalty, ensuring every interaction reflects our commitment to understanding and serving their needs best.



About Jewlr


Personalized Jewelry, designed by you.


At Jewlr, we invite you into a world of possibility, a creative destination to freely discover and design jewelry that is uniquely, and meaningfully yours. Our jewelry is a celebration and a genuine reflection of who you are — your beliefs, your loves, your experiences, and your milestones. Explore endless styles and customize to mark your moments, give thoughtfully, and play with personality.


The winner of the 2013 Canada Post's Most Innovative Large Retailer Award, Jewlr's combination of innovative custom design technology with traditional hand made manufacturing delivers high quality jewelry that transforms your memories into timeless pieces.


Headquartered in Toronto, Canada, Jewlr was founded in 2009 with the mission to create a truly unique online experience where you choose, personalize, and customize fine jewelry.


Today, Jewlr is an internationally recognized brand employing more than 150 people and has shipped more than 1.5 million orders. Jewlr continues to grow exponentially year-by-year and has redefined the international standard for personalized jewelry.


JOIN OUR TEAM


Ever wanted to be a part of something bigger? We're working towards a fresh new look and want to hear from you


Key Responsibilities


  • Lead Jewlr’s lifecycle strategy, managing the creation, implementation and performance of each channel (e.g. Email, SMS, signup) to drive revenue and customer retention.
  • Understand the lifecycle framework, define target audiences, and develop corresponding communication strategies across multiple channels.
  • Design, develop, and execute email marketing campaigns using Iterable, including promotional, transactional, and lifecycle emails. Blend creative ideas with technical execution to deliver high-impact campaigns.
  • Implement strategies to achieve a consistent list growth and maintain a healthy email list. Utilize advanced segmentation techniques to target specific customer groups with personalized content that drives engagement.
  • Monitor and analyze email campaign and flow performance metrics, including OR, CTR, CV%, and ROI. Use data-driven insights to improve email strategies and tactics and contribute to overall top-line and bottom-line growth.
  • Identify customer pain points, ideate solutions to improve customer retention, and generate ongoing user-driven insights to inform campaign and flow strategy and optimization.
  • Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs and recipients unlikely to engage.
  • Build dashboards in Looker to drive insight on lifecycle marketing performance, customer and turn transactional data into meaningful customer cohorts (e.g. deciles, LTV or RFM tiers, personas, lifecycle stages, etc.).
  • Spearhead the evolution of our Jewlr’s loyalty program to maximize customer satisfaction and LTV while optimizing ROI.
  • Work cross-functionally with a variety of teams and strategize new and innovative ways to connect with our customers.
  • Own the evaluation and ongoing maximization of value/ROI we derive from each CRM platform/vendors.
  • Lead technical conversations with vendors and internal dev teams to ensure alignment of strategies.


Qualifications & Skills


  • Bachelor's degree in digital marketing, Business or related field
  • 5+ years of Retention/CRM marketing experience at a fast-growing, DTC consumer products brand with high SKU count
  • Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and tools such as Digioh, Iterable and Attentive
  • Ability to analyze trends and decipher actionable insights from data and lead segmentation
  • Experience driving experimentation roadmaps to continuously optimize and improve campaigns
  • A leader who knows how to coach, influence, and get the most of your team
  • A work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
  • Strong organizational, communication, project management and attention to detail required to QA emails and deploy emails effectively
  • Highly creative with the ability to use insights and data to drive decisions
  • Experience with Google Analytics, Looker Studio and UTM tracking codes
  • Nice to: Experience in direct mail, print and other traditional media. Knowledge of HTML. Experience with referral and loyalty program strategies and tools.


This is a full-time hybrid position based in Toronto.


Jewlr is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. Jewlr is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing help@jewlr.com.