Senior Manager, Lifecycle Marketing

2 months ago

Old Toronto, Canada President’s Choice Bank Full time
Senior Manager, Lifecycle Marketing

Location: 500 Lake Shore Blvd W, Toronto, ON

Time Type: Full time

Posted on: Posted 3 Days Ago

Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

Senior Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing is a pivotal role within the PC Insurance team that will help accelerate revenue growth while driving customer engagement and retention for the portfolio. The Senior Manager will define customer lifecycle strategies, develop marketing campaigns, and drive additional growth through upsell and cross-sell initiatives. If you are a strategically-minded leader with a deep understanding of customer base management – we’d love to hear from you

Reporting to the Director, Insurance, the Senior Manager of Lifecycle Marketing is responsible for developing strategies and leading programs that effectively engage customers, enhance monetization, and improve retention metrics for PC Insurance. This role requires a results-oriented, customer-centric marketer with experience in building outstanding customer journeys leveraging segmentation via lifecycle channels like email, SMS and in-app messaging. You will collaborate with both internal and external partners to design and elevate integrated customer marketing campaigns with a focus on highly personalized and data lead triggers to help the business achieve its goals.

Responsibilities

  • Develop and implement new lifecycle campaigns while identifying trigger points throughout the entire customer journey.
  • Drive end-to-end lifecycle strategies for each stage of the customer journey, across different customer segments.
  • Own personalization strategy to enable relevant communications across customer experience and various touchpoints (email, app, online, etc.).
  • Use data to inform decision making, leveraging insights to define and refine strategies and enhance the effectiveness of marketing communication initiatives (multi-variant, A/B test, etc.).
  • Act as the Product Marketing lead with external business partners for annual planning, quarterly updates and program creation, governance, and definition.
  • Develop quarterly and annual plans designed to optimize customer base outlook – increase product bundling, participation in loyalty programs, service upsell, etc.
  • Responsible for leading key customer retention and engagement strategies to deepen customer relationships and proactively provide value to customers.
  • Lead development and implementation of marketing automation technology to improve workflows and enhance customer journey.
  • Provide additional support on portfolio initiatives and strategic projects as required.

Qualifications

  • University degree with a specialization in Business, Marketing, or an equivalent degree in a field of study related to the job.
  • At least 7 years of experience in customer base marketing, or related function, within a services-based business (banking, insurance, telecommunications, etc.).
  • Proven track record of developing and implementing customer journeys across multiple touchpoints, including email, SMS, app.
  • Tech-Savvy – experience leveraging marketing automation software, CRM (bonus points for Salesforce Marketing Cloud), and interested in leveraging emerging technology.
  • Strategic thinker who can develop and execute near and long-term strategies and roadmaps.
  • Proven ability to build relationships with partners and colleagues across different business units and groups.
  • Collaborative approach with the ability to influence and build consensus across internal and external partners to secure alignment and consensus.
  • Ability to manage multiple deliverables and meet deadlines & goals within a fast-paced, dynamic, and sometimes ambiguous environment.
  • Ability to deal with ambiguity, self-organize and be proactive to complete multiple tasks on time with a clear focus on quantitative results is required.
  • Strong analytical skills and ability to measure the effectiveness of programs.
  • Experience managing a team and working cross-functionally.
  • Communicate with clarity in all situations to all levels, including written, verbal and team settings.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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