Business Development Representative

4 weeks ago


montréal, Canada Laurus Summer Camp Full time

Laurus Summer Camp is looking to hire a Business Development Representative to close leads and reduce cancellations from January to August. Successful candidates will nurture relationships with families through follow-up calls from September to December, gathering feedback and building excitement for our 2025 camp sessions


Responsibilities

1. Lead Conversion (January-August):

  • Execute effective lead nurturing strategies to convert potential camp attendees into confirmed registrations.
  • Employ various communication channels (phone, email, and possibly virtual meetings) to establish rapport and address inquiries, ensuring a high conversion rate.
  • Work closely with the marketing team to understand lead sources and tailor communication accordingly.


2. Cancellation Prevention (July-August):

  • Implement proactive measures to minimize cancellations during the critical period leading up to the camp season.
  • Engage with parents and address concerns, providing additional information about the camp and its benefits to reinforce their commitment.


3. Feedback and Relationship Building (September-December):

  • Conduct follow-up calls with families who have participated in previous camps, gathering valuable feedback on their experience.
  • Maintain a customer relationship management (CRM) system to track interactions, preferences, and feedback.
  • Utilize feedback to make necessary improvements and adjustments to enhance the camp experience.
  • Keep families warm and engaged by providing updates on upcoming camp activities, early bird registration incentives, and other relevant information for the 2025 season.


4. Reporting and Analysis:

  • Generate regular reports on lead conversion rates, cancellation rates, and feedback received.
  • Analyze data to identify trends, areas for improvement, and opportunities to enhance enrollment strategies.


Qualifications:

  • This is a fantastic opportunity for new graduates that studied business, marketing or a related field
  • Proven experience in sales, enrollment, or customer service roles.
  • Exceptional communication and interpersonal skills.
  • Ability to work independently and collaboratively within a team.
  • Strong organizational and time-management abilities.
  • Familiarity with CRM systems and proficiency in basic computer applications.
  • Passion for working with families and creating positive camp experiences.


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