Manager, Marketing

2 weeks ago

Peterborough, Canada Primaris REIT Full time

Primaris REIT is currently hiring a dedicated and enthusiastic Marketing Manager to join our team at Quinte Mall in Belleville, ON and Lansdowne Place in Peterborough, ON. If you have experience in Strategic Marketing, with a business and analytical mindset and thrive in a dynamic, fast-paced environment, this exciting opportunity is perfect for you


*Please note this is an onsite position that requires the working hours divided between both Quinte Mall & Lansdowne Place each week


As the Marketing Manager your primary responsibility centers around proficiently communicating, sourcing, and executing property-level marketing initiatives. Accomplishing this goal revolves around crafting, nurturing, and actualizing a dynamic strategic marketing plan tailored to the shopping center's unique attributes by:

  • Developing and executing quarterly marketing plans aligned with Quinte Mall & Lansdowne Place and Primaris REIT corporate objectives, encompassing platform programs and supporting financial goals
  • Analysing and staying up to date on sales reports and retailer trends
  • Leveraging data (demographic, traffic, sales etc), to gain insights into customer and retailer trends, formulating effective marketing strategies focused on driving sales, traffic, and market share
  • Assisting the Specialty Leasing team on revenue-generating initiatives by leveraging mall assets, media, and programming to achieve financial sales targets
  • Building relationships and partnering with retailers to design strategic marketing programs that drive retailer growth through targeted awareness, brand integrity and sales enhancements
  • Tracking program outcomes and providing post-program analysis to aid future quarterly and annual marketing plans, setting and ensuring KPIs are met
  • Managing the operation, administration and promotion of the Primaris Gift Card Program and Guest Services team (where applicable)
  • Work closely with General and Property Managers, Specialty Leasing and Operational teams to coordinate events and leasing opportunities
  • Conducting annual performance reviews, coaching direct reports, participating in hiring/onboarding, and consistently motivating, guiding, and evaluating employees to enhance satisfaction, stability, and productivity
  • Other duties as assigned


Requirements:

To excel in this role, we are looking for candidates who are strategic thinkers with excellent business marketing and communication skills. If this opportunity sounds interesting to you, you likely have the following attributes:

  • Bachelor’s Degree/Diploma in Business, Marketing, Sales, Advertising, or related field required
  • Minimum 5 years’ experience in strategic marketing, sales, sponsorship or related area (event management considered an asset)
  • Minimum 3 years supervising, coaching, and mentoring direct reports
  • Expertise in retail management, marketing, advertising, and media
  • Strong managerial, strategic, and analytical skills
  • Proficiency in Social Media, Canva, Microsoft Office (incl. Excel) and Adobe
  • Exceptional interpersonal, communication, sales, and negotiation abilities
  • Innovative problem-solving for enhancing tenant and consumer experiences
  • Budget management knowledge


How to Apply: Please email your resume to careers@primarisreit.com.

We appreciate all applications and will only contact those selected for an interview.


Primaris is committed to accessibility for persons with disabilities in the course of employment, including in recruitment and hiring. If, as a result of a disability, you require accommodation in order to apply for this role and/or participate in the recruitment process, please contact careers@primarisreit.com.

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