Marketing Manager

2 weeks ago

Calgary, Canada Academy of Learning Career College Full time

At Academy of Learning Career College (AOLCC) we lead in skills training and enabling positive futures. We are a team of professionals with high aspirations and positive attitudes who strive to provide the best student experience. The Marketing Manager will play a crucial role in driving the marketing and promotional efforts of our private career college in Alberta. This position is responsible for implementing marketing strategies to attract prospective students, increase brand awareness, and support overall enrollment goals. The Marketing Manager will collaborate with various stakeholders to develop and execute marketing campaigns, manage digital platforms, and analyze marketing data to optimize results. The successful candidate will possess strong communication skills, creative thinking, and a passion for education. This is an in-person role located in Calgary, AB.

Responsibilities

  • Develop and implement marketing strategies to enhance brand visibility and promote the programs and courses offered by the private career college.
  • Collaborate with internal teams, including admissions, faculty, and administration, to identify marketing needs and create compelling content for various channels (website, social media, email newsletters, print materials, etc.).
  • Create engaging and persuasive marketing materials, including brochures, flyers, advertisements, and online content, to attract prospective students and generate leads.
  • Manage and maintain the college's website, ensuring content is up-to-date, relevant, and optimized for search engines (SEO).
  • Oversee social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to engage with current and potential students, share college news and updates, and monitor online conversations.
  • Plan and coordinate participation in education fairs, industry events, and other external marketing opportunities to increase brand exposure and generate leads.
  • Conduct market research and competitive analysis to identify trends, potential target markets, and areas for improvement in marketing strategies.
  • Monitor and analyze marketing campaign performance, track key metrics, and provide regular reports and recommendations to optimize marketing efforts.
  • Collaborate with graphic designers, printers, and external vendors to produce high-quality marketing materials within established timelines and budgets.
  • Stay up to date with industry trends, emerging marketing technologies, and best practices to continuously improve marketing strategies and tactics.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • A diploma in marketing is the minimum educational qualification required for this role.
  • Proven experience (2-3 years) in marketing, preferably within the education sector.
  • Strong knowledge of digital marketing strategies and platforms, including social media, content management systems, email marketing, and SEO.
  • Excellent written and verbal communication skills with the ability to create compelling content for different target audiences.
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite) and basic knowledge of HTML/CSS.
  • Analytical mindset with the ability to interpret data, measure performance, and make data-driven decisions.
  • Strong project management skills with the ability to handle multiple tasks and meet deadlines.
  • Self-motivated, creative thinker, with a strong attention to detail and ability to work independently as well as part of a team.
  • Familiarity with Alberta's private career college sector and knowledge of relevant educational programs is an asset.
  • Ability to adapt to a fast-paced and dynamic environment.

To apply for this position, please submit your resume, cover letter, and a portfolio of your marketing work to Human Resources at (hr@myaolcc.com). Only shortlisted candidates will be contacted for an interview.

Accommodation for job applicants with disabilities is available upon request. Academy of Learning Career College is committed to having our team reflect the community it serves and actively welcomes applicants from diverse and equity-seeking backgrounds. AOLCC endeavors to create and protect a culture of respect and cooperation with all staff and students. Thank you for your interest, but only those people chosen for interviews will be contacted. No telephone calls please.

Job Types: Full-time, Permanent


Pay: From $65,000.00 per year


Benefits:

  • Company events
  • Disability insurance
  • Extended health care
  • Life insurance
  • RRSP match

Flexible language requirement:

  • French not required

Schedule:

  • Monday to Friday

Education:

  • Bachelor's Degree (preferred)
  • A diploma in marketing is the minimum educational qualification required for this role.

Experience:

  • Education Industry: 1 year (preferred)
  • Marketing: 5 years (required)

Work Location: In person

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