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Meta/Facebook Advertising Specialist

2 months ago


Canada Mycelium Marketing Full time

Join the Mycelium Marketing Team: Meta Advertising Specialist


Mycelium Marketing is seeking a skilled Meta/Facebook Advertising Specialist to join our dynamic team. If you're passionate about digital advertising, especially within the Meta/Facebook advertising landscape, and eager to contribute to our clients' marketing success, then we want to hear from you


About Mycelium Marketing:

Mycelium Marketing is a purpose-driven creative agency specializing in social media advertising, search ads, and conversion rate optimization for direct-to-consumer brands in the outdoor and wellness industries. We are dedicated to making a positive impact for our clients. Our primary focus is on collaborating with eCommerce brands operating on Shopify.


Job Title: Meta Advertising Specialist


Responsibilities:

  • Assist in the creation and optimization of Meta/Facebook advertising campaigns to drive new customer acquisition, conversions, and ROAS for clients.
  • Monitor campaign performance and metrics to identify trends, insights, and opportunities for optimization.
  • Collaborate with the creative team to develop ad creative, targeting strategies, and campaign objectives.
  • Assist with ad account management, including budget allocation, weekly and monthly performance reporting, attribution measurement using 3rd party attribution tools, and onboarding + setup of new client ad accounts (pixels+CAPI, audiences and integrations, campaign setup etc.)
  • Meet with clients to discuss reporting results, strategic changes, budget, and upcoming sales, product launches etc.
  • Stay updated on the latest Meta advertising features, tools, and best practices.


Qualifications:

  • Previous experience with Meta/Facebook advertising required
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication skills and the ability to work collaboratively in a team environment.
  • Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
  • Strong familiarity with advertising metrics and key performance indicators (KPIs).
  • Shopify experience is preferred
  • TikTok and/or Google+Youtube Advertising is a plus
  • Experience in an agency setting or in-house for a brand is preferred
  • Experience using project management tools like Asana
  • Experience managing monthly ad account budgets above $100,000 is preferred but not required


Perks and Benefits:

  • Fully remote
  • Health, dental, and life insurance plan
  • Annual bonus
  • More perks in our roadmap as we grow


Diversity and Inclusion:

Mycelium Marketing is committed to fostering a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply, as we believe diverse perspectives contribute to our collective success.


Applicants must be legally eligible to work in Canada. This is a 100% remote position – work from anywhere.


How to Apply:

Excited to join our team as a Meta Advertising Specialist? Apply to this posting here on LinkedIn. Please include your portfolio and resume.


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