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Digital Advertising Specialist

3 months ago

Canada Apples & Oranges Analytics and Marketing Full time

In this role, you will be responsible for supporting the results and growth of our clients’ advertising channels. You will devise strategy, manage content production, and publish/execute campaigns on advertising platforms as well as report on results internally (through dashboards and digests) and externally (speaking to clients and taking feedback). The ideal candidate will be a skilled professional with a proven track record in managing and optimizing advertising campaigns across multiple channels.


Responsibilities:

  • Develop and execute comprehensive advertising strategies across various platforms, including Google Ads, Meta Ads, and other relevant channels.
  • Manage and optimize advertising campaigns to achieve maximum ROI, including bid management, keyword optimization, ad copy testing, and audience targeting.
  • Build and maintain strong relationships with clients, acting as the primary point of contact for all advertising-related matters.
  • Collaborate with the creative team to develop compelling ad copy and visuals.
  • Conduct in-depth performance analysis and provide actionable insights to improve campaign effectiveness.
  • Stay up-to-date with industry trends and best practices to ensure optimal campaign performance.
  • Prepare detailed campaign reports and presentations for clients.
  • Manage advertising budgets and reconcile expenses.


Qualifications:

  • Minimum of 4 years of experience in digital advertising.
  • Strong understanding of Google Ads, Meta Ads, and other relevant advertising platforms.
  • Proven ability to manage multiple campaigns simultaneously and meet deadlines.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Proficiency in data analysis and reporting tools.


Bonus:

  • You love all things Asana and have experience working with cross-functional teams


Benefits:

  • 100% remote work
  • $500/yr wellness spending account (ex. Dental, physio, therapy)
  • Company laptop (Apple Macbook M2 Chip) after 3 month probation
  • Compensation also includes up to 9% performance bonus
  • 15+ days annual vacation
  • Paid training available by request


This role is not for you if:

  • You have a FT position
  • You cannot attend the Tues-Fri scheduled scrum (8/8:30am PST) or the weekly production meeting (Monday: 7:30-9:30am PST)