Ecommerce Meta Media Buyer Strategist

3 weeks ago

Canada Ashworth Strategy Full time

Meta Media Buyer & Strategist (Remote, EST Time Zone)


Are you a creative problem-solver with a passion for media buying and a knack for data-driven strategy? Do you thrive on challenging the status quo and pushing the boundaries of what’s possible in digital marketing? If you’re ready to defy the norms and take Meta advertising to the next level, Ashworth Strategy wants to hear from you.


Who We’re Looking For:

  • Team Player Above All: Collaboration is at the heart of everything we do at Ashworth Strategy. You understand that the best results come from working closely with others, sharing insights, and contributing to a supportive team environment. You’re someone who thrives in a collaborative setting and believes in the power of teamwork to drive success.
  • Creative Innovator: You know that media buying isn't just about following the general rule of thumb—it's about crafting innovative solutions that adapt to a constantly changing landscape. What worked yesterday might not work today, and you're always ready to pivot and try something new.
  • Skeptic of the Status Quo: You have a sharp eye for spotting when something doesn’t add up, especially when it comes to conventional wisdom. You’re unafraid to question best practices and find out what truly works in media buying.
  • Process-Oriented Yet Flexible: You excel at building and following processes, but you’re also creative and adaptable. You can keep everything running smoothly while still pushing the boundaries and trying new approaches.
  • Passionate About Your Craft: Media buying isn’t just a job for you—it’s your passion. You stay up-to-date with the latest trends, follow industry leaders, and constantly seek to improve your skills.
  • Great Communicator: You can clearly articulate your strategies and ideas, both to your team and clients. You’re not just a behind-the-scenes operator; you’re someone who confidently leads discussions and presents insightful strategies.


Key Responsibilities:

  • Strategic Planning & Execution: Develop and implement comprehensive paid media strategies on Meta platforms (Facebook, Instagram) with a focus on customer acquisition, engagement, and retention. You’ll be the mastermind behind campaigns that drive results and exceed expectations.
  • Creative Strategy & Development: Take charge of crafting compelling ad creatives that resonate with the target audience. You understand that creative is a key driver of success, and you’ll continuously analyze performance to optimize and enhance ad effectiveness.
  • Campaign Management: Launch, monitor, and optimize advertising campaigns to meet business objectives, including budget management, bid strategies, and identifying bottlenecks that hinder performance.
  • Audience Targeting: Utilize advanced audience segmentation and targeting techniques to ensure the right message reaches the right audience at the right time, maximizing ROI.
  • Data Analysis & Reporting: Track, analyze, and report on key metrics. Generate actionable insights that drive continuous improvement in campaign performance.
  • A/B Testing: Design and execute A/B tests to optimize creative, targeting, and bidding strategies, always striving to improve results.
  • Trend Monitoring: Stay ahead of the curve by keeping up with the latest Meta platform updates, industry trends, and best practices to continuously refine and improve campaign effectiveness.


Qualifications:

  • Proven experience in Meta advertising, with a deep understanding of Facebook and Instagram ad platforms.
  • Proficient in using Meta Ads Manager, Power Editor, and other related tools.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience in creative performance analysis and a strong understanding of what drives successful ad creative.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple campaigns simultaneously and meet deadlines.
  • Experience with TikTok Ads and Google Ads is a plus.
  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).


Why Join Ashworth Strategy?

  • Be part of a dynamic and innovative team where collaboration and teamwork are at the forefront of our approach.
  • Work remotely in the EST time zone with a team that values your input and encourages you to challenge the industry's status quo.
  • Opportunities for professional growth and development in a company that’s always looking to push the envelope.
  • Competitive salary and benefits package.


If you’re passionate about digital marketing, have a proven track record of driving results on Meta platforms, and believe in the power of teamwork and collaboration, we’d love to hear from you Apply now and become a key player in shaping the future of online advertising.

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