Amazon Advertising Optimization Specialist
3 weeks ago
Location:
Remote
Department: Marketing
Reports To:
Amazon Ecommerce Manager
Work Schedule:
Monday - Friday, 9:30 AM - 6:30 PM (Chicago Time)
Company Overview:
MakarttPro is a prominent player in the nail care sector, delivering innovative and premium products to both professionals and consumers.
We are seeking a results-oriented Amazon Advertising Optimization Specialist to enhance our visibility on Amazon.
This position is fully remote, offering the flexibility to work from any location while contributing to a vibrant and expanding organization.
Job Summary:
The Amazon Advertising Optimization Specialist will oversee and refine our advertising initiatives on Amazon to boost sales and enhance brand recognition.
This role necessitates a comprehensive understanding of Amazon's advertising ecosystem, encompassing Sponsored Products, Sponsored Brands, and Sponsored Display ads.The ideal candidate will possess a proven history of managing successful Amazon advertising campaigns and will demonstrate the ability to work autonomously to meet the company's advertising objectives.
Key Responsibilities:
Amazon Advertising Campaign Management:
Formulate, implement, and enhance Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Evaluate campaign performance and execute data-driven modifications to maximize ROI and stimulate sales growth.
Conduct keyword analysis and bid management to ensure advertisements target the most relevant and high-converting search terms.
Oversee daily advertising budgets, ensuring optimal expenditure efficiency and effectiveness.
Performance Analysis & Reporting:
Examine campaign data to uncover trends, insights, and areas for enhancement.
Generate regular reports on campaign performance, highlighting key metrics such as CPC, CTR, ACOS, and overall sales impact.
Offer actionable recommendations based on data evaluation to continuously refine advertising strategies.
Product Listing Optimization:
Collaborate with content and design teams to ensure product listings are optimized for search and conversion, including titles, bullet points, descriptions, and images.
Competitor Analysis:
Conduct regular competitor assessments to identify new opportunities and stay ahead of industry trends.
Adjust strategies based on competitive insights to maintain a competitive advantage.
Collaboration & Communication:
Work closely with the marketing team to align Amazon advertising strategies with overall brand and marketing objectives.
Maintain regular communication with stakeholders to keep them updated on campaign performance and key initiatives.
Qualifications:
Minimum 5 years of experience in managing Amazon advertising campaigns with a proven track record of success.
Thorough understanding of Amazon's advertising platform and tools, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Strong analytical skills with the capability to interpret data and make informed decisions.
Proficient in utilizing Amazon Seller Central and advertising dashboards.
Excellent communication and collaboration abilities.
Capacity to work independently and manage multiple campaigns concurrently.
Strong organizational skills and attention to detail.
Experience in the beauty or nail care industry.
Familiarity with other e-commerce advertising platforms (e.g., Google Ads, Facebook Ads) is advantageous.
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