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Marketing Strategist, Membership Retention
4 months ago
Position Details
CCG is looking for a dynamic Marketing Strategist. In this role you will act as the strategic marketing resource for all Membership Retention and Automotive Marketing initiatives, to drive Membership and Automotive goals as part of CAA Club Group’s strategy. Initiatives include but are not limited to lifecycle marketing, benefit marketing, automotive marketing, digital marketing, direct marketing, and journeys to increase Member engagement and renewals.
What you will do:
Develop, recommend, and execute lifecycle/CRM strategies, plans, roadmaps, and programs across multiple channels with a focus on Member engagement and driving retention. Develop and execute on marketing plans to promote CAA automotive services, all with the goal of maintaining CAA’s leadership in the automotive industry. Work closely with and lead campaign planning meetings with key stakeholders to identify new marketing ideas, to align on marketing plans that address defined objectives and strategies and to obtain key insights/feedback. Understand, define, and optimize key customer segments, perform cohort analysis, and recommend lifecycle marketing opportunities, leveraging customer journey mapping. Manage the end-to-end marketing campaign process to meet key performance indicators as per the annual marketing plans. Identify opportunities to improve efficiencies of marketing tactics and optimize marketing plans to garner results. Proactively identify research needs and other Member data opportunities and proactively work with internal stakeholders (i.e., Business Insights & Analytics) to address them. Identify unique ways to enhance the value proposition, highlight key differentiators and present recommendations for consideration. Consistently track and report on marketing results, KPIs, campaign results, and insights to identify opportunities.
Who you are:
