Marketing Strategist

3 weeks ago

Vaughan, Canada Zanchin Automotive Group Full time

**Marketing Strategist **career and employment opportunities await you.**
- The Power to Move You_

Zanchin Automotive Group, a privately-owned network of 35+ successful dealerships that welcomes talent and enthusiasm, values people and contributions, and rewards performance and accomplishment, is looking for an experienced and enthusiastic **MARKETING STRATEGIST **to join the Team.

Join now to be part of a company that has been supporting the community for 50 years, and where careers are made and fostered with enthusiasm, integrity, and respect. Now is the time to be part of a Team that encourages progressive and entrepreneurial styles and drives performance through winning attitudes.

**Term**:13 Month Contract

**What’s in it for you**
- Competitive and generous compensation package
- Company-provided tools and equipment
- Ongoing development and training, including product and industry knowledge, from experienced leaders and experts.
- Opportunity for career advancement within the group
- Employee preferred pricing for vehicles, travel, gym memberships, cell phones/plans, and so much more

**About the opportunity**

As an integral part of the “we can do that” operation, this position is responsible to perform all tasks related to accounts receivables and payables. Specifically:

- communicate with dealers and provide support on various marketing updates
- update monthly OEM marketing program changes on dealership websites
- log tickets to Graphic Artists, Journalist, and Videographer to complete initiatives
- perform various website updates
- Act as the Point-of-contact for all marketing-related activities
- develop an annual advertising schedule for each assigned dealership, including Parts, Services, and Sales
- design, build, and maintain a social media presence
- measure and report the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- identify trends and insights, and optimizes spend and performance based on the insights
- brainstorm new and creative growth strategies through digital marketing
- plan, execute, and measure experiments and conversion tests
- collaborate with the internal team to create landing pages and optimize the user experience
- utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- identify critical conversion points and drop-off points and optimize used funnels
- collaborate with agencies and other vendor partners
- evaluate emerging technologies
- maintain contracts, receipts, and invoices; communicate with dealership managers on current invoices requirements; review reports with respective dealership management

**About you**
- 2 to 4 years of proven digital marketing experience in the retail environment; dealership preferred
- post-secondary education in marketing or advertising or communications
- proficiency in working with marketing platforms, social media sites, website analytics
- strong fluency in digital desktop design and publishing software - Adobe InDesign, Photoshop, Illustrator
- proficiency in Microsoft Office Suite, including Excel
- ability to adapt to a changing environment and meet deadlines
- ability to communicate professionally (verbally and written)
- strong attention to detail, organized and strategic
- ability to maintain professionalism
- ability to work independently and with mínimal supervision
- self-motivated and driven with a passion for excellence in execution
- a desire to work in a high-energy, fast-paced environment
- a proven commitment to quality of work

**Why choose Zanchin Automotive Group?**

Your career ambitions will be achieved - we offer career development and advancement.

You will be part of a winning team - we are a leader in the industry driven by 50 years of people-centric business modeling.

Your voice will be heard, and ideas celebrated - we have an entrepreneurial and strategic attitude, that welcomes and supports individual ideas and strategies.

You will enjoy a competitive pay plan - we offer many employment perquisites.

You’ll be part of a culture at the forefront of transparency, communication, and engagement - we are a Team and work together to achieve and thrive.

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