Marketing Copywriter

2 months ago

Montréal, Canada The Globe and Mail Full time

COMPANY OVERVIEW

:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW

Excited about product subscription growth, connecting with customer needs and exceeding conversions? Join us The Globe and Mail is looking for a Digital Marketing Copywriter to join our Product Design team. The ideal candidate is a gifted storyteller and visionary, passionate about creating fresh, forward and bold creative ideas and messaging with brand objectives and target consumers in mind. You bring a wealth of related industry insight, and you will feel at home in a fast-paced environment collaborating with multiple stakeholders on critical strategic campaigns across the Acquisition and Retention business channels. Your will engage and capture our audience by showing them the premium quality and value of subscribing to The Globe and Mail.

You will:

Have the opportunity to work on one of Canada's cherished and historic brands while supporting the best journalism in the business. Partner with the marketing designer and your revenue stakeholders to understand business objectives and our audience to deliver highly creative campaign pieces across the website, apps, email, social media and print ads. Tap into user research for inspiration to conceptualize persuasive and thought-provoking creative concepts. Do competitive research to stay current with award-winning work, trends and consumer insights to keep our content fresh and effective. Maintain high standards of copywriting and quality control. Manage multiple projects with tight deadlines, ensuring timely delivery of all copywriting assignments.

You have :

5+ years of experience as a copywriter in an agency environment. Bachelor's Degree, preferably in Advertising, Marketing, Communications, English lit or a related field. A portfolio demonstrating your creativity and copywriting skills and experience working on comprehensive digital campaigns and initiatives such as product launches, events, digital and print ads and marketing collateral, social media and email. Strong, analytical business acumen. Aptitude for quick and ad-hoc creative thinking. Excellent presentation and communication skills. A meticulous eye for detail.

Note: All interested applicants must submit their portfolio as part of their application.

WHY CHOOSE THE GLOBE:
 

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.
 

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

Competitive compensation to ensure we hire, retain and reward team members Hybrid work environment that promotes work-life balance Generous vacation and flexible work arrangements Parental leave top-up Competitive health and dental benefits Defined Benefit pension plan Annual wellness subsidy On-site chiropractor and registered massage therapist Employee and family assistance program Free digital subscription to and 40% off other Globe products Education assistance for external training courses

SUPPORTING YOUR GROWTH:

We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values. There are lateral and upward advancement opportunities for rewarding and developing careers. We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing. We support continuing education and provide both internal and external opportunities for training and development.

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