Bilingual Marketing Copywriter

6 months ago

Montréal, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

**Location**: Hybrid
- One day per week in office (Downtown Montreal, Toronto or Waterloo)

As our Bilingual Copywriter, Advisor Sales & Marketing Support, you will be responsible for building authentic conversations between advisors and prospects, Clients and communities with engaging and innovative content across various digital and print platforms.

You are a solid copywriter in French and in English, well versed in trending styles, and creativity is in your DNA. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content authoring, you are obsessively compelled to drive engagement. You will work with advisors and sales leaders in Quebec and across Canada to understand their value proposition, target audience and business objectives and will help them thrive with their marketing.

The Copywriter reports to the Manager, Content, Advisor Sales & Marketing Support within Retail Advice & Solutions. The Advisor Sales & Marketing Support team is accountable for defining, **designing **and delivering marketing programs. We help position Sun Life advisors’ distinctive value proposition for targeting clients and driving leads, sales and Client engagement. And, we entice and engage independent advisors to choose to place business with Sun Life.

**Main accountabilities and responsibilities**:
In French and English;
- Consult with and review advisors’ value propositions, biographies, social media content, digital marketing tactics and service offerings
- Perform Québec market reviews (QMR) on translated marketing content to ensure market accuracy and relevancy
- Execute promotional and business writing projects including editing, adapting to local market and managing the approval process for print and digital tactics
- Identify new content opportunities, develop and source content, coordinate and align content calendar activities to deliver a cohesive and compelling story across all channels
- Help to optimize marketing efforts with segmentation, personalized digital tactics that nurture and engage target audiences
- Maintain a strong understanding of technical SEO, link building and other digital tactics and algorithms to execute on online marketing campaigns that earn qualified organic traffic
- Collaborate with different teams through all stages of projects to ensure an effective, polished final product
- Champion advisor and Client oriented marketing and sales approaches; consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives

**Competencies and skills**:

- Ability to communicate and write fluently in both French and English
- Copywriting abilities and marketing or sales experience to create and execute marketing or sales programs as part of a collaborative team
- Ability to understand advanced industry concepts and distill them into engaging and relatable content
- Demonstrate creativity and solid understanding of marketing principles to create engaging copy that influences the audience
- Organized, with attention to detail and the ability to work on several projects simultaneously
- Be a leader and a self-starter
- Ability to identify opportunities to link projects, initiatives or promotions together
- Interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization
- Communication skills with an ability to build relationships with team members and business partners
- Leadership skills by driving for action, managing complexity and generating innovative solutions
- Ability to embrace change and adapt to constantly evolving business and Client priorities
- Previous experience working in financial services (asset)

**Required qualifications**:

- Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French-speaking colleagues or internal partners across Canada and worldwide.
- Post-secondary education in marketing, journalism or communication-related field or relevant work experience
- Minimum 3-5 years’ experience in marketing promotions roles with copywriting experience
- Proven ability to drive content and communication strategies and plans
- Thorough understanding of social media platforms, including advertising, and how they support other digital mar

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