Field Marketing

5 months ago

Vancouver, Canada Fresh Prep Remote Work Freelance Full time

Who We Are 

Meet Fresh Prep — Canada’s most convenient and sustainable meal kit delivery service.

As a certified B Corporation, we make convenient eating healthy and sustainable for the communities we operate in. We source quality local ingredients whenever possible, and deliver in reusable, recyclable and compostable packaging. We offer 10 chef-created meal kit recipes each week, with options for many lifestyles and preferences including vegetarian and vegan.

In the past few years, we have collected many awards and recognition for our continued pursuit in being a leader in both customer and employee satisfaction. Some awards include The Georgia Straight’s Golden Plates, 23rd and 24th Annual Best of Vancouver award for Best Meal Kit Service, BC’s Top Employers 2024, Top SME 2023, and Climate Smart. Fresh Prep also placed on The Globe and Mail’s prestigious 2023 Canada's Top Growing Companies list.

Who You Are

Positive Attitude. You approach work in a cheery and optimistic way.

Reliable & Dependable. You like to see a job well done and will ensure that things are done the “right” way. You show up for all scheduled shifts on time and ready to work.

Self Starter. You are comfortable owning a task from start to finish and you take the initiative to make continuous process improvements. You observe strict deadlines and hold yourself accountable for your deliverables.

Collaborative Team Player. You are motivated by collaborative team task achievement and driving a results-oriented culture.

What You'll Be Doing 

The Field Marketing and Event Team Lead under the direction of the Business Development and Events Manager, is responsible for building corporate and community relationships to drive customer acquisitions and revenue. The Field Marketing and Event Team Lead works cross functionally to turn opportunities into sales and sign ups to meet or exceed business objectives. This role prospects to new businesses and clients within service areas in Canada to ensure continual opportunities for business growth. The Field Marketing and Event Team Lead also organizes, executes and ensures the success of in-person and virtual activations such as community events, trade shows and markets by hiring, training and scheduling field ambassadors. This is an hourly contract position of up to 40 hours per week mostly spent in-market executing on activations.

Event Management 

Proactively seek and organize new in-market events with teams of field ambassadors to drive sales and customer acquisition in areas we deliver to (Vancouver, Fraser Valley and Vancouver Island)

Manage purchasing of event collateral, equipment, and booth space.

Be the go-to person for events from set up to execution to teardown. 

Work with Business Development and Partnerships Manager to plan out the 2024/2025 event calendar and collaborate on new and existing opportunities. 

Ambassador Team

Seek, hire, and train a team of brand ambassadors.

Actively coach, lead, and manage the team for reliability and best-in-class execution.

Manage the brand ambassador schedule and ensure all events are properly staffed.

Assist with brand ambassador hourly monitoring and reporting, training materials and payroll.

Partnerships

Work with our Business Development and Partnerships Manager to form strategic partnerships with like-minded organizations, for longstanding, mutual benefits

Create a systematic, process-driven approach to partner outreach and relationship management

Research, identify and source partnerships to ensure continual opportunities for business growth by introducing Fresh Prep to their audiences

Use tools such as Linkedin to seek new opportunities to promote Fresh Prep

Works cross functionally to turn opportunities into sales and sign ups to hit targets

Other in-scope duties:

Meet or exceed agreed sales and acquisition targets through negotiating and closing business deals

Stay up-to-date on Fresh Prep’s product and service offerings

Use knowledge of the market and competitors to identify and develop the company’s unique selling propositions and differentiators

Track and record activity on accounts and ensuring that data is accurately entered and managed within the company’s sales management system

Handle client objections by clarifying information, emphasizing benefits, and working through differences to a positive conclusion

What We Are Looking For 

1+ years’ experience in event planning and sales. Brand Ambassador sales experience a bonus.

1+ years managing growth projects involving internal and external stakeholders 

1+ years of B2B networking experience

Class 5 Drivers License Required with access to a vehicle

Ability to work irregular hours including evenings and weekends to achieve KPIs

Deep understanding of the business landscape, and can leverage your connections to open up new growth opportunities

Postsecondary degree or diploma in business, marketing, economics, or a related field

Excellent organizational, strategic, planning, and implementation skills

Ability to create realistic schedules and meet deadlines 

Strong analytical and research skills

Excellent interpersonal, communication, and relationship management skills

Excellent attention to detail and a high degree of accuracy

High level of integrity, confidentially, and accountability

Ability to respond appropriately in high-pressure situations with a calm and steady demeanor

A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills

Comfort with Google Suite (Sheets, Docs, Slides, Chat etc.) and other office software 

What You Can Expect 

Contract till June 2025

An inclusive, fun workplace filled with fantastic colleagues. We’re a certified B-Corporation and our team is passionate about making a positive difference (and also about food)

Comprehensive health benefits (including medical, dental, vision and life-insurance) after 90 days of successful employment.

Food Perks

Please note that the posted salary range for this role may vary based on qualifications, prior experience, or seniority. We are always looking for talented people to join our network, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes but don’t necessarily meet every single point on the job description, or if your desired compensation isn't reflected in this posting, please still get in touch. We’d love to have a chat and see if you could be a great fit.

Fresh Prep is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive and representative of the communities we operate in. We endeavour to recruit, develop and retain the best talent from a diverse candidate pool and truly believe that diversity, equity and inclusion among our team members is vital to our success as a company. We trust that in applying for a role with us you value this as well

#HP

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