Marketing Manager- Automotive Industry

3 weeks ago

Toronto, Canada Kognitive Sales Solutions Full time

About Optimy.ai

We’re at the heart of revolutionizing sales conversations in the automotive world with our AI-powered tech. Think of us as the go-to solution for dealerships and automotive businesses looking to amp up their sales game. Our platform is all about sparking profitable chats, boosting efficiency, and making customers go “wow” If you’re excited about shaping the future of automotive sales and working with some seriously smart people, you’ll fit right in.

Responsibilities

· Manage Projects Across Marketing: Oversee a variety of marketing projects, ensuring they align with company goals and are delivered on time. Coordinate efforts across different channels to maximize impact.

· Work with and Manage Freelancers: Collaborate with freelancers specializing in design, copywriting, operations, and other areas. Manage these relationships effectively to ensure high-quality output and adherence to project timelines.

· Build and Execute a Partner Strategy Plan: Develop and implement a comprehensive partner strategy. Identify potential partners, establish beneficial relationships, and manage ongoing collaborations to enhance marketing efforts.

· Contribute to and Execute the 2024 Marketing Strategy: Play a key role in shaping and deploying the marketing strategy for 2024. Bring innovative ideas to the table and assist in executing strategic initiatives to drive brand awareness and growth.

· Own the Website Strategy: Take charge of the website strategy, ensuring the site effectively represents the brand and engages the target audience. Oversee updates, content creation, and performance analysis to optimize user experience and conversion rates.

Requirements

· Exceptional Organizational Skills: Demonstrated ability to manage multiple projects simultaneously with a keen attention to detail and deadlines.

· Strong Writing Skills: Proficiency in crafting clear, engaging, and grammatically correct content. Ability to adapt writing style to various marketing channels.

· Solid Understanding of Technology: Familiarity with marketing tools and platforms like HubSpot. Comfortable with learning and utilizing new technology.

· Experience in the Automotive Industry: Previous exposure to the automotive industry is beneficial, though not a requirement.

· Adaptability and Eagerness to Learn: A proactive attitude towards learning new skills and adapting to a fast-paced, evolving work environment.

· Creative Thinking: Ability to think creatively and bring fresh ideas to marketing campaigns and strategies.

· Analytical Mindset: Comfortable with basic data analysis to understand campaign performance and make data-driven decisions.

· Team Collaboration: Strong interpersonal skills with the ability to work effectively in a team and communicate with various stakeholders.

· Digital Savvy: Understanding of digital marketing trends and best practices, including social media, SEO, and email marketing.

· Passion for Marketing and the Automotive Industry: Genuine enthusiasm for marketing and a keen interest in the automotive sector.

Benefits

· Exciting, dynamic and rapid growth environment

· Collaborative culture with autonomy and purpose

· Incredible mentors & investors that are an active part of the company

· Competitive salary

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